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Twitter: First Ad Platform and Developers Conference

April 13, 2022 | Daniel Chubb
Twitter: First Ad Platform and Developers Conference

Social media advertising and marketing is building momentum in 2010, from what we heard at the Social Media World Forum, Apple’s Keynote about iAd, and Twitters new ad platform launching today, this is the year for social and mobile advertising.

Mashable are reporting that the Twitter ad platform will be called “Promoted Tweets”, which was sourced via The New York Times and AdAge. These articles explain that businesses will be able to rise above the Twitter stream, which updates extremely fast.

This gives businesses an opportunity to be in front of a big audience, but how will the users react to this news? Every business needs to make money, and Twitter is no different. The ads seem small, and blend in well. You can see one example on AdAge here.

The advertising platform should start to show in search results this afternoon. In the future we could see these promoted tweets showing in third-party apps.

Twitter have advertisers signed up already, these include Starbucks, Bravo, and Virgin America. The platform will allow advertisers to bid per keyword on a CPM basis; this may change at a later date. How will you react to the Twitter ad platform?

Twitter’s first developers conference (Chirp) will also be this week, you can read more on this at

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