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Verizon 4G iPhone: Winners, Losers, Undecided

April 5, 2022 | Peter Chubb

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Verizon 4G iPhone: Winners, Losers, Undecided

AT&T currently has the exclusivity deal with the Apple iPhone, but rumors suggest that this will come to an end in the summer – paving the way for Verizon. We also know that Apple is to launch a new iPhone 4G this year, but will Verizon get their hands on this in 2010? If Apple opens their smartphone up to more than one carrier, then who will be the winners and losers of this deal?

Advertising Age has looked into this and offers their opinion, although they are undecided on a few issues. If Apple does open the iPhone up to Verizon then they have access to more than 90 million new customers, even a small percentage of those will help boast iPhone sales.

The App Store will also be a huge winner, it seems that there is not other service that can touch them at the moment. Once the iPhone is opened up to other carriers, then this will help to increase advertising opportunities for Apple.

There will be losers in the deal; the biggest would be AT&T. The blow to the carrier will not be as bad as some would have you believe, this is because they have a jump on Verizon and can build on this for the upcoming iPhone 4G.

Palm will be the biggest loser in this, the handset maker is already in dire straights – a deal like this would be the final nail in the coffin.

Verizon will look a little stupid once they get the iPhone, they have spent time and money taking shots at Apple’s smartphone and the AT&T network – we wonder how they will be able to spin this one?

The affects on Android is a conundrum, we know that the platform is catching up fast to both the iPhone and Blackberry – so we are uncertain how a new iPhone 4G will affect Google’s OS. However, we have to remember that Android runs on more than one handset, and the recently launched HTC EVO 4G on the Sprint network will prove a worthy opponent.

Although the iPhone commands the latest market share for one handset, BlackBerry still controls the market share for cell phones overall. We are not certain how a Verizon iPhone will affect these figures.

We now wait to see what Apple has planned with its iPhone, will there be a 4G and Verizon model?

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Comments (3)

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  1. IPhone needs to come to Verizon.

    Not going to act like I fully understand how business works at such a high level, but honestly I cannot imagine how Verizon taking on the Iphone could have ANY negatives.

    For one thing, I'm almost certain that it would steal a lot of customers from AT&T. In my personal experience, almost EVERYONE I know that runs an Iphone on AT&T is exclusively running AT&T for the Iphone alone, and would switch to Verizon in a heartbeat.

    Secondly, from my understanding, Apple would have to build 2 versions of the Iphone software/hardware for it to work on both networks. However, wouldn't the 1 million + increase in sales easily cover the expense for producing two versions? I mean it's not like they're taking a risk here, it's no secret that people will MOST CERTAINLY buy the Iphone no matter what.

  2. Informed says:

    At&t's contract with Apple ends 2012, I do not know where you're getting, this summer from. Even if Verizon were getting a "4G iphone", Verizon will not have 4G service until mid 2011 at the earliest!

  3. Wants4G says:

    And the Evo 4G hasn't been released yet. It's coming this summer.

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