Business - Online Social Media

Foursquare and Groupon Integration: A Good Move?

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We often write about Foursquare, the location-based social network and only yesterday wrote about Glenn Beck’s competition to daily deals site Groupon, MarkDown. Now we have news that Foursquare and Groupon may integrate in a move that seems to make a certain amount of sense. … [Read more...]

Twitter and TweetDeck Purchase: Acquisition Reports

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Some of you are no doubt fans of Tweetdeck, the desktop and mobile Twitter tool. We recently wrote about a revamp to its iOS version and then earlier this month reported on a possible sale to Twitter worth around $50 million. We can now inform you that acquisition reports have confirmed that the … [Read more...]

Glenn Beck’s New Daily Deals Website: Markdown to Rival Groupon?

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We recently wrote an article about well-known TV host Glenn Beck and the response on Twitter to news that he was to leave Fox News. Now it seems that Beck is wasting no time coming up with an alternative career as his latest venture has already been launched, a new daily deals website named … [Read more...]

Small Business Websites and Examples: Room For Improvement

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Here at OSM we often write about small businesses using technology and also social media marketing and recently posted an article about small business web design mistakes to avoid. Now we want to give you some more information on a similar theme, this time talking about room for improvement for … [Read more...]

LinkedIn IPO $8.9 Billion Value: Twice Opening Price First Day

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Back in January we told you that LinkedIn, the social network targeted at professionals, was heading for an initial public offering. We also recently told you about a LinkedIn infographic and that the milestone of 100 million users had been reached. The LinkedIn IPO has now taken place with a … [Read more...]

Lady Gaga Scavenger Hunt Marketing: Starbucks Digital Clues

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In this social media and digital age, more and more ingenious and elaborate marketing campaigns are being seen, such as the promotion for Jay-Z’s book Decoded, and news today involves a collaboration between singing superstar Lady Gaga and Starbucks the coffee chain. A two-week scavenger hunt has … [Read more...]

Using Social Media to Generate Leads: Three Important Stages

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Here at OSM we often write about the merits of social media and also social media marketing with recent examples looking at a travel agency’s success using social media, 14 steps to using social media for your business and also airlines using social media in a bid to improve customer service. … [Read more...]

Amazon Tops E-Retail Satisfaction Survey – Netflix Second

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Recently we reported on Amazon’s business growth and then a few days ago told how Google topped a list of the US’s most reputable companies where Amazon came eighth. However today’s news concerns Amazon once again as a survey shows the company came out top for E-Retail satisfaction, with … [Read more...]

Microsoft Will Buy Skype: $8 Billion The Price Tag

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When you think about Skype’s recent news they have been linked with a few different companies about a potential takeover such as Google and Facebook. From a Facebook perspective things were looking good with the potential integration of video calling into their chat setup which seems to be the … [Read more...]

Google’s New Environmentally Friendly Offices: Mountain View Plans

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Giant tech company Google is often in the news and just today we’ve told you about the special Mr. Man Google Doodle, how Google’s Android platform is increasing its market share but also how the company has now been surpassed by Apple as the most valuable brand in the world. Now we hear that … [Read more...]

Social Media Marketing & Travel Agencies: Generating Extra Revenue

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Here at OSM we like to give you news on social media marketing and recently have told how airlines are benefiting from using social media and 14 steps to using social media for your business. Today we have news of how social media can be used successfully for travel agents, as a way of generating … [Read more...]

$100 Billion Facebook Value By Next Spring: IPO Speculation

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The incredible phenomenon that is social networking giant Facebook, just keeps marching onwards and upwards. Back in March we told how the company was valued at $65 billion and then just afterwards learned that it had hit its highest value ever. We have now heard that Facebook could in fact, be … [Read more...]

Facebook, Google & Skype: Talks to Purchase or Tie-Up

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Big news today is that well-known tech name, Google and social networking giant Facebook, are both in talks to buy or tie-up with Skype, the web video conferencing service. Mark Zuckerberg, Facebook CEO has reportedly been involved in moves to purchase or tie-up with Skype and Google has also … [Read more...]

Google Tops US Reputable Companies List: Tech Rates Highly

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We have news today of a new poll of the most reputable companies in the U.S. and technology giant Google tops the list, with other tech companies also rating highly. The Harris Interactive poll measured 60 leading companies and we can tell you some of the best, and some of the worst. … [Read more...]

Amazon Business Expanding: Going After Massive Growth

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It seems that despite first quarter earnings showing decreased income for Amazon, business is expanding and this appears to be the time that the company is going after massive growth. Sales were up by 38% although income was down, largely due to the expenditure involved in a hiring drive along with … [Read more...]

IntoNow Acquired by Yahoo: TV Check-In App in Demand

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Ever fancied making a few dollars really quickly. I mean really quickly. Then invent a clever app and wait for the money to roll in. It’s just become known that IntoNow, a TV check-in app that was launched only 12 weeks ago, has been acquired today by Yahoo for a price thought to be in the … [Read more...]

Airlines & Social Media: Shining Examples of Customer Service

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Here at OSM we often write about businesses using social media marketing and just recently wrote about airlines optimizing customer relations with the use of social media and then about how Delta Airlines had launched a Facebook app allowing users to check in. Now we have heard some more about … [Read more...]

Small Business & Web Design: Mistakes to Avoid

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Here at OSM we often publish articles to help small businesses tackle the use of social media and technology. Recent posts include a look at YouTube and small business marketing and another on mistakes to avoid with Facebook marketing. Now we have some information for you, again about mistakes to … [Read more...]

Dell and ROI: Social Media Marketing Lessons

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Here at OSM we write many articles about social media marketing and recent posts have included a look at the social media ROI cycle and also mistakes to avoid when using Facebook marketing. Today we have news on one of the leading companies using social media marketing today, Dell, and how it … [Read more...]

Small Business & Facebook Marketing: Mistakes to Avoid

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Here at OSM we often write about business and social media marketing and recently wrote about simple social media steps for business and in another article looked at whether Facebook Questions was good for brands and business. Today we want to focus on small business and Facebook marketing and point … [Read more...]

Foursquare Check In Will Feed Your Dog: Really – With Video!

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Here at OSM we seem to have published a few stories lately about social networking and dogs. In case you think you’ve misread that, you haven’t. Now we have heard of yet another connection between dogs and social networking and this time, believe it or not, it’s about how a Foursquare check … [Read more...]

Facebook Questions: Good For Brands & Businesses?

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We have seen in recent times many ways that social media is being utilized by different brands, companies and businesses such as the way the UFC are going about it. The UFC have been allowing you to watch the undercard of their pay-per-views at the cost of liking their Facebook page but now … [Read more...]

14 Simple Social Media Steps for Business: Expose Your Brand

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At OSM we often bring you news about infographics as they are a great way of showing information and statistics in an easily-digestible form. Recent examples we’ve given are an iPhone 5 infographic with spec rumors and another about mobile marketing. Today we have news of an infographic that … [Read more...]

Real-Time Marketing and Toyota: Prius Records Live Event

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We often post articles about social media and marketing and how different times are bringing different marketing opportunities. One of the trends is real-time marketing and giant car manufacturer Toyota is the latest big name to try a live-streamed event, in a bid to promote its Prius hybrid car. … [Read more...]

Ford Social Media Campaign & Puppet Called Doug – with video

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Here at OSM we often report on businesses using social media and how major companies are now using social media for advertising campaigns and earlier today we heard how Coca-Cola is to invest more in social media. We now hear of a new Ford campaign promoting the 2012 Ford Focus that is using … [Read more...]