News Today
The Financial Services Authority (FSA) has recently carried out a survey looking into how financial services companies correspond with their customers. It has however found that some companies are not complying with industry rules applying to the use of social media channels. … [Read more...]
British Airways cabin crew could be seen gathering at picket lines at UK’s Heathrow Airport this morning, in order to start their series of walk-outs. And while all this was going on, cracks were beginning to appear in their union’s leadership.Tony Woodley – the joint head of Unite – … [Read more...]
The BP oil spill in the Gulf of Mexico from the Deepwater Horizon oil rig explosion is still causing major concerns and now we can all see for ourselves exactly how bad the situation is. Lawmakers in the U.S. yesterday wanted the public and scientists to be able to see a live feed and have now … [Read more...]
An innovative new social media monitoring tool has been announced from IBM today with the idea being to analyze consumer sentiment from social media such as Twitter, websites, blogs and networks. The software is called, now wait for this, the SPSS Modeler data mining and text analytics workbench, a … [Read more...]
Twitter have confirmed that beta testing of their new business features, commonly dubbed the “Twitter Business Center” has now begun for “a handful of accounts” which will gradually build to more accounts. An excellent new feature will be that business accounts will now be able to receive … [Read more...]
Many of you will already have heard of Foursquare, the newest social networking scheme to emerge, and it’s certainly gaining popularity, with news that around 100,000 users joined shortly after SSDW. Put simply it’s a location-based social network and the keyword is location. It can tell your … [Read more...]
It seems there are important rules to consider for brands using Twitter in order not to alienate their customers which are quite different it seems, to the way the average user acts on Twitter. The people over at Mashable.com have asked people their opinions on this, analyzed the results and come … [Read more...]
The world is ever-changing and social media is certainly one of the things that are coming more and more to the fore of everyday life. People who never imagined they’d be using it now do so and it’s becoming an integral part of modern businesses with more and more realizing the ROI they can get … [Read more...]
With the World Cup 2010 coming up in South Africa in the summer, Coca-Cola have released details of their vast related marketing push across 150 markets with three ads, one of which will be run exclusively on social media. … [Read more...]
We all know the importance of social media marketing, as it is one of the best ways for a business to get its brand out there. However, as with all advertising there are a number of legal implications. Once you have understood these, then you will be able to get much more from Twitter, Facebook and … [Read more...]
When it comes to choosing the best social networking tools for business, these would have to be Facebook, Twitter and LinkedIn. Vendors have tried to recreate these top three but found that they were being blocked from the public Internet. Well that is what a venture capitalist said. … [Read more...]
Marketing within social media is becoming much easier – thanks to the huge range of tools available. Being able to market your business is one of the most important things that you will do and will dictate its success. There are thousands of tools available to do just that – finding the right … [Read more...]
For those who have had their head buried in the sand, you will know that 2010 has started bad for Toyota. The Japanese automaker has recalled more than 8 million of its vehicles due to brake and gas pedal issues, with stories on this being one of the biggest subjects on Digg. … [Read more...]
The 2010 Social Media Strategies Conference has now been announced and will run from May 18 to 19, 2010. While there one of the main topics will be “How to Implement Social Media Strategies for Big Business”.This is where industry experts will share with us their secrets in implementing … [Read more...]
Getting ahead in business is changing all the time and there are always new ways to help promote your company. The latest is with the power of social media, Leon Hill Writes on Official Wire that ignoring this will “set yourself up for failure.” … [Read more...]
Scott Moir of Irbtrax has been talking a little about the Pepsi Refresh Project, as he likes the idea of corporations such as this well-known American brand giving instead of taking. As well as the fact that six principles of social media marketing are used – something that many more companies … [Read more...]
It certainly seems that everyone and their dog wants in on social media, the news that Infogroup is to expand into social marketing proves just that. By using a number of new tools, the company is able to engage more with customers and then offer them a much better product. … [Read more...]
As we struggle to fight our way out of this economic downturn, we still cannot get around the fact that more people are trying to compete for the same job. Getting that job has now become more difficult – a result of more competition. … [Read more...]
Although many of us still think of Social Media Marketing as a new frontier, it’s really got a full head of steam now and many businesses would benefit from making it one of their major business tools. All the talk at one time may have been on Twitter, Facebook etc., for social networking, but now … [Read more...]
A few years ago nobody had ever heard of Social Media and yet now its part of the workplace, just as much as the coffee machine. Managers are having to confront the reality of Facebook, Twitter and the like, and more than likely realise they have to accept the fact it’s happening. Small business … [Read more...]
It’s interesting to take a look at Social Media marketing strategy and see how 2 of the largest companies in the world compare when using it. The companies concerned are Pepsi Refresh and Coca-Cola. The report used the 2 Twitter accounts they thought most active, which were: @Pepsi “Your … [Read more...]
There seems to be no end to the benefits that social networking websites can bring to a wide range of users, we have recently heard how Facebook has been effectively used by Capital Foods to increase sales. … [Read more...]
Recently at Demo Spring 2010 Matt Marshall gave out the DEMO God awards, these awards went to companies which DEMO thought were the most promising companies out there, also there was one audience choice award. … [Read more...]
When it comes to social media, Twitter has the market all sewn up when it comes to sharing small amounts of information. But there is still plenty of competition left for those who wish to concentrate on businesses – enter Microsoft OfficeTalk and Google Buzz. … [Read more...]
It is a common thing these days for brands and businesses to utilize social media and social networking, however up until now Finanical Advisors and Investors haven't really been reaping the benefits, a website called linked FA has been created to tackle this abundance head on. … [Read more...]
