Millions of NFL fans went online this week to keep up with the latest developments in Deflate-Gate. Now new data reveals that nearly two out of three (63 percent) smartphone and tablet users who plan on watching the Super Bowl say online and mobile activities will be critical to their experience … [Read more...]
Content marketing benchmark studies 2015 infographic
When it comes to the content marketing strategy checklist for 2015 you will probably come up with a great list, one particular study looks into how UK marketers rate the effectiveness of their organisations' use of content marketing. How UK marketers rate the effectiveness of their organisations' … [Read more...]
Inspiring readers with editorial Pins
Hearst Magazines Digital Media (HMDM) leads digital strategy for 18 digital properties, including Cosmopolitan and Harper’s Bazaar, with a combined 100M monthly unique visitors across all websites. They use Pinterest to learn what inspires their readers and boost traffic to their sites—as much as … [Read more...]
Facebook research ethics update after criticism
Facebook’s Chief Technology Officer, Mike Schroepfer has announced the social media giants have been doing things a little wrong, leading to its Facebook research ethics update after being criticised. Facebook held a controversial psychological experiment, which basically falsified users’ news … [Read more...]
Google trust beats Facebook with personal information
When people were asked if they trusted Facebook, Government, LinkedIn and Google the results were rather interesting. All the results fell under the 50% ‘NO’, when asked the question, “Do you trust these organizations with your info?” It is common knowledge when we go on holiday we post selfies … [Read more...]
Facebook photos of sexy women in identity vs appearance
Facebook photo fails are normally very interesting and funny indeed, but for young women to upload revealing or sexy photos onto the social media site could cause a negative effect. According to a new study women uploading sexy or revealing photos onto Facebook could rebound because other female … [Read more...]
iPad Owners: 33% Use Their Tablet In The Bathroom
Figures from a recent study show that here in the UK, we are mad about our iPads. We are willing to take them just about anywhere, with 1 in 3 of us even risking it in the bathroom. … [Read more...]
Apple to prevent kids sending rude text messages to each other
Young iPhone users who are regularly sending profanity and smut around to each other will we disappointed to hear that Apple are planning to use a patent that censors rude words and slang in a text message. Word on the street is that young users are regularly sending each other outrageously fruity … [Read more...]
Teenagers mad on texting - Study shows huge growth
If you live in a home with teenagers you may not be surprised at the following statistics, but to those of us who don’t yet know the delights of living with a teenager the numbers I’m about to discuss may well shock you. On second thoughts though, some of us may have noticed that many teenagers … [Read more...]