Social Media Marketing - Online Social Media

Four intriguing social media marketing tools

Four intriguing social media marketing tools

There are so many ways in which you can plan for social media marketing for your business, but getting the right strategy can often be overwhelming. If you take your time and use the right tools, then things should go much more smoothly, so here we have four intriguing social media marketing … [Read more...]

Facebook Deals Is No More: Good Timing for Groupon

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It hardly seems any time ago that we were first bringing you news about Facebook Deals, a marketing tool developed by Facebook to attract customers and also repay them. However today’s news is that Facebook Deals is no more, as Facebook has decided to shut it down after only four months of … [Read more...]

Brands Disseminating Content Focus for Social Media Marketing

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Social media marketing continues to attract a lot of attention as the platform grows and among our recent articles on this topic were a new Bounce marketing campaign and also an infographic showing social media marketing by figures. Today we wanted to look at a recent report that suggests that … [Read more...]

Social Media Marketing Bounce Campaign: Embedded Polls

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One of our favorite topics here at OSM is social media marketing and the campaigns emanating from it and just one of our recent posts was an interesting infographic showing social media marketing in figures. Today we have news for you of a new Bounce campaign using social media, which will use … [Read more...]

Social Media Marketing Laid Bare in Figures

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Here at OSM we’ve made no secret of our enthusiasm for a good infographic and a couple of recent examples include the 5-year YouTube impact on US politics and another detailing the iPhone 5 and its main rivals. Today’s infographic is on one of our favorite subjects, social media marketing, and … [Read more...]

Social Media Marketing Not Seen as Vital by Small Businesses

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Here at OSM we often write about small businesses and their use of social media and technology. For instance recently we’ve posted about small business websites and also told why businesses should make time for social media marketing and how to track social media marketing. Disappointingly … [Read more...]

Four Ways To Track Your Social Media Marketing

Google Alerts Social Media

After you have sunk time and effort into promoting your brand you want to be able to take a step back and analyse how effective your social media campaign has been in terms of how your message has spread. You may have convinced your followers to spread your message for you, and you may have even put … [Read more...]

Social Media Marketing and Specifics: Why You Should Make Time

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Here at OSM one of the subjects that we find increasingly popular is social media marketing. The way that this marketing platform has taken off over the last few years is nothing short of phenomenal and we’ve written about its benefits many times. However it seems that many people still don’t … [Read more...]

Foursquare Shows How To Create Successful Social Campaign

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When promoting a business through social media one of your goals is to turn your fans into ambassadors, who then spread your message to their friends. This can be done by getting them involved with the content and by rewarding them for their hard work. One company which has been successful with … [Read more...]

Motivate Social Content Sharing in Brand Marketing Campaigns

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Here at OSM we often write about the growing use of social media marketing campaigns and how brands utilize and make use of these campaigns. One of the difficulties many companies face is how to encourage social sharing of content by its customers and it’s not just all about the sharing either, … [Read more...]

Social Media Marketing Hit Campaigns: Pick of the Best

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Here at OSM we often write about social media campaigns and social media marketing and earlier today told of the new initiative between Lady Gaga and MAC Cosmetics to benefit HIV and AIDS-related charities. We thought it would be a good idea to take a look at a pick of the best successful social … [Read more...]

Virgin America Name Plane With Twitter Hashtag – #nerdbird

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Here at OSM we often write about Twitter and its involvement in various things such as political scandals, social media marketing, fundraising and more but we can honestly say that today’s Twitter news is rather unique. It seems that Virgin America has recognized the importance of Twitter in many … [Read more...]

Batman Viral Campaign for Next Movie: Twitter Leads the Way

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We are seeing more and more imaginative social media marketing campaigns lately and just the other day reported on an initiative between Lady Gaga and Starbucks and then told of another campaign involving Foursquare checkins to get cheaper gas. Now an intriguing campaign has been launched for the … [Read more...]

Using Social Media to Generate Leads: Three Important Stages

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Here at OSM we often write about the merits of social media and also social media marketing with recent examples looking at a travel agency’s success using social media, 14 steps to using social media for your business and also airlines using social media in a bid to improve customer service. … [Read more...]

Foursquare Checkins Can Get You Cheaper Gas

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Here at OSM we often write about developments for Foursquare, the popular location-based social network. Only recently we told how the daily checkin record had been broken, and then how people were checking in to a world without Osama Bin Laden. Today we have some good news for Foursquare users as … [Read more...]

Social Media Marketing & Travel Agencies: Generating Extra Revenue

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Here at OSM we like to give you news on social media marketing and recently have told how airlines are benefiting from using social media and 14 steps to using social media for your business. Today we have news of how social media can be used successfully for travel agents, as a way of generating … [Read more...]

Airlines & Social Media: Shining Examples of Customer Service

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Here at OSM we often write about businesses using social media marketing and just recently wrote about airlines optimizing customer relations with the use of social media and then about how Delta Airlines had launched a Facebook app allowing users to check in. Now we have heard some more about … [Read more...]

Dell and ROI: Social Media Marketing Lessons

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Here at OSM we write many articles about social media marketing and recent posts have included a look at the social media ROI cycle and also mistakes to avoid when using Facebook marketing. Today we have news on one of the leading companies using social media marketing today, Dell, and how it … [Read more...]

Heinz To Utilize Facebook To Sell New Ketchup

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When it comes to Facebook and using it to sell different items there are lots of different companies and brands that are starting to take advantage of its seemingly easy access to customers. So far we have seen a couple of different big brands adding a Facebook online shop such as FCUK and ASOS … [Read more...]

Social Media ROI Cycle: Navigating the Stages

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We like to keep our readers informed about social media and marketing and among our recent posts were an article on social media and mobile commerce and a look at how small businesses are using social media. Today though we wanted to take a look at return on investment and particularly the social … [Read more...]

Top Motivations for People to Unsubscribe, Unlike or Unfollow Brands

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The ever-growing use of brands using social media to promote themselves is becoming more evident and here at OSM we often write about social media marketing. Just some of our recent posts include a look at how to improve customer dialog with company social media and a look at the pros and cons of … [Read more...]

Social Media Marketing Tools: Understand Pros And Cons

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There’s no escaping it, social media is thriving and has never been at such an all time high, everywhere you turn people are tweeting or posting things on Facebook. With social media taking up such a large amount of people’s time (Up to five and a half hours on average) companies are constantly … [Read more...]

Social Media Marketing: May not be the silver bullet after all

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Here at OSM we’ve noted, with interest, the growing tide in using social media for marketing and just a few of our most recent posts include a look at how a major brand has reversed its spending, where to apply your effort, and most recently how brands are taking a new marketing approach to mobile … [Read more...]

Social Media Marketing: Sites that benefit most

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Here at OSM we often take a look at social media marketing and recent posts have included asking where to apply your effort along with a report on how a major brand is reversing its spending. Earlier today we also reported on the $1.8 billion advertising revenue that Facebook made in 2010. … [Read more...]

Is Social Media For People Or Brands?

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With the rise of Social Media and Social Networking everything is moving towards them. They are seen as the way forward for businesses large and small and it’s pretty fair to say that involvement in advertising with the likes of Facebook, Twitter and LinkedIn has so far been deemed to be pretty … [Read more...]