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Consumers are more in control of the retail industry than ever by harnessing the power of social media to activate social movements. How social media spurs social change & companies can empower it -- like gender equality at Target - Big-box retailers and industry trendsetters are quick to react … [Read more...]
Social media marketing is the process of gaining increased traffic to your website and business by attracting more attention as your users share and like your company with their friends and family. This means regularly utilising social media sites like Facebook, Twitter, Pinterest, LinkedIn, Tumblr, … [Read more...]
Social media is a crucial platform to conquer for professionals and businesses alike. Although most business analysts strongly encourage businesses and entrepreneurs to use social media platforms, there are still some that don’t make the most of the benefits. Even though professionals tend to … [Read more...]
There is a constant fight in the heart of every serious marketing department these days: 1) The desire to stick to the old marketing techniques of selling with nothing but idealized beauty and empty statistics. 2) The push for edgy, weird, downright strange online content. The people who consume … [Read more...]
Social media doesn’t just help businesses share content with fans and followers. Companies around the world have uncovered other ways social media can help increase their bottom line. Surprisingly, there are many startups out there that don’t believe in the great power of social media. Some … [Read more...]
There are so many social media ideas, and to make them reality people turn to crowd funding sites such as Kickstarter. But one project baffling the brain and not going anywhere soon is facelink.com. Facelink.com is a social media website where people can join to say anything they want to about … [Read more...]
Social gaming is a big business these days, with companies such as Zynga (maker of popular Facebook games like Farmville and Mafia Wars) making millions. Social games are different from traditional games in that they spread virally by using social networks. Many companies are discovering that social … [Read more...]
Even though social media automation doesn’t replace genuine interaction, it can enhance it by allowing you more time to find more great content to share and to have meaningful engagements with your customers. We all know by sharing quality content with the many social media networks on offer, it … [Read more...]
Moore Blatch, one of the leading law firms in the South of England, is warning HR professionals of the risk of employees trying to evade their non-solicitation restrictions by using social media such as LinkedIn, Facebook and Twitter and email accounts such as Outlook and Gmail. According to … [Read more...]
When it comes to small businesses choosing the right social media platforms it can be rather daunting, putting all your time into one platform could either be the best thing for your small business or just simply a waste of time. Should you be using Google Plus, Facebook, Instagram, Twitter, the … [Read more...]
Facebook is the social network for driving social commerce, and even though Facebook can be a goldmine for businesses and marketers it can be a landmine as well. For brands to reach the top in marketing benefits this infographic may shed some insight, the infographic first seen over on Hubspot … [Read more...]
You’ve made another social media marketing foible. How did you make this mistake again? Many of the mistakes we make in social media are simple errors. Sometimes, it’s a simple matter of not paying attention to what we’re doing. But, other times, it’s a lack of understanding of how to use the social … [Read more...]
It makes perfect sense when other business owners suggest a social media marketing strategy, social media is highly comprehensive and a way of getting the maximum exposure is by using the likes of Facebook, Twitter etc. Below you can see the Infographic titled, “Top 8 Social Media Marketing … [Read more...]
It seems when it comes to shopping habits social media plays a huge part in this with consumers, an infographic has been put together by DigitasLBI, which covers the modern shopper across 12 countries. The 12 countries listed include United-Kingdom, USA, France, Singapore, Italy, Denmark, … [Read more...]
If you’re in Europe or America, then you may be sick and tired of the uptick in petrol prices every time you visit the pump. You’re probably fed up with the higher cost of milk, utility bills, and nearly every other expense. Prices climb throughout a variety of industries, and people are always … [Read more...]
Social media websites are a fantastic way of promoting your business and increasing your target audience, for free! Social media website’s are progressively becoming more and more popular, being used by the majority of the world’s population and on a daily basis, therefore, it makes sense to use … [Read more...]
Global social media monitoring and analysis software provider Synthesio has launched Report Builder, a new tool making it much easier for businesses to collate and analyse what is being said about them online. Report Builder enables Synthesio clients to build tailored PowerPoint analysis reports … [Read more...]
When it comes to social networking and the work place there has always been pretty strict rules from my experience about using the sites during work hours although now we are seeing companies and organizations joining up to them too. More are hitting the likes of Facebook and Twitter each day as … [Read more...]
We have seen in recent times many ways that social media is being utilized by different brands, companies and businesses such as the way the UFC are going about it. The UFC have been allowing you to watch the undercard of their pay-per-views at the cost of liking their Facebook page but now there’s … [Read more...]
LinkedIn is one of the largest social media sources on the Internet; it’s marketed as the social network for business professionals. We have already reported on some top tips for improving your profile as well as a few different areas of where to apply your effort in social media. Now we are … [Read more...]
As many will know, starting your own small business isn’t easy, there’s so many considerations that need to be taken account of and then there’s the advertising side of things. We are hearing that many small businesses just aren’t taking advantage of Social Media and Social Networking … [Read more...]
Previously we have reported to you that Facebook has had a large sum of money invested in it from two companies, Goldman Sachs ($450 million) and Digital Sky Technology ($50 million). This has brought the overall value of the company up to $50 billion … [Read more...]
Well, it's the end of the year and everyone is gearing up to start the New Year with a bang. This year is no different, especially for businesses. With all the preparation and plans for the forthcoming year, there are a few things that we wanted to inform you of which might help … [Read more...]
Is social media having an impact on your business? Be it positively or negatively? The reason I wanted to talk a bit about this is because of the massive increase in businesses and social media being intertwined. These days one doesn’t seem to go without the other. Something that businesses won’t … [Read more...]
Following on from our article on 5 different marketing techniques we received an email from UMPF surrounding the use of social media in the job world in the UK, more specifically around their Social Media Whitepaper … [Read more...]
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