Social Marketing - Online Social Media

Social Influence: Harry Potter 8 Smashes Box Office Figures

Deathly-Hallows-YouTube

Last week marked the release of what appears to be the final ever Harry Potter movie that will grace our cinema screens. The Deathly Hallows Part 2 which ends the immensely popular saga with a real bang, smashing previous box office figures in several categories. Social media has played a big part … [Read more...]

Sales Hurt By Social Media Mistakes?

Sales-Hurt-By-Social-Media-Mistakes

Are your social media marketing techniques not working for you? Previously we have brought you some online and offline marketing techniques to help you advertise your business, perhaps we can help if your return on investment is still in the red. Well here are some tips that you may be able to … [Read more...]

Social Games: Marketing Misconceptions

Social-Games-Marketing-Misconceptions

Now I hate to burst anyone’s bubble here but the games that you see and play on Facebook obviously aren’t there just for you to sit and play, they are money making tools. You must have noticed the ads up and down the pages and how many times have you accidentally clicked on them … [Read more...]

Consumers Social Media Fears – Corporate Participation

Consumers-Social-Media-Fears-Corporate-Participation

Recently we have brought you various business related articles regarding social media and the work place, as well as online and offline ways that you can promote your business. Well now we are moving onto what some consumers may be thinking about the use of social media in their corporations and … [Read more...]

Social Marketing And It’s Future: All Change?

Social-Marketing-And-Its-Future-All-Change

Previously we have brought you news on different marketing techniques that you can deploy for your small business as well as the effects of social media in the work place, but is this all about to change, or is this definitely the way forward?Let’s have a look at social marketing’s future, I … [Read more...]

Back-to-School Shopping: Social Networks and Mobile Phones

back-to-school

This year sees shoppers changing their habits from purchasing within the store to now turning to social networks and mobile phones to get the most out of their experience. In a recent survey carried out by Deloitte, nearly 28% consumers said they plan to spend more this year on back-to-school … [Read more...]

Email vs Social Network Marketing: The Stats

Email vs Social Network Marketing- The Stats

We all know that how we conduct our business has not changed much over the years, as the most important thing that you need to do is market your brand. However, how we approach has certainly changed. Going back five years the best way to do this was with email campaigns, but now most of us use … [Read more...]

Social Marketing Strategy: Paid search key to success

social-media-buywithme

For companies of today, online social marketing is now becoming the most successful tool to make their product known to the public. On the internet there are plenty of sites listed that will give advice on how to make the business grow. Search engines like Google, Yahoo and Bing all seem to draw … [Read more...]

Social Media Marketing: Old Spice Strategy

old-spice

Social Media Marketing has at times had good and bad campaigns, but recently through a viral interactive YouTube advertising campaign, `Old Spice’ is hoping to change all of this. At times, it seems that Social Media Marketing sites such as Facebook, Twitter and YouTube are a good tool for showing … [Read more...]

Facebook or Email: What comes first?

E-mail-or-facebook-first1

How do you start your digital day? Do you automatically go to your e-mails, or maybe you like to check out Facebook, Twitter or similar sites first? Have you ever thought about why you do one first and not the other? … [Read more...]

Social media marketing legal implications explained

Social media marketing legal implications explained

We all know the importance of social media marketing, as it is one of the best ways for a business to get its brand out there. However, as with all advertising there are a number of legal implications. Once you have understood these, then you will be able to get much more from Twitter, Facebook and … [Read more...]

Twitter Security: Social Media Marketing From Malicious Sites

Twitter Security- Social Media Marketing From Malicious Sites

Those of you who are worried about the security issue with shortened URLs are worrying over nothing; this is according to security firm Zscaler. In the report it states that Twitter has proved this by improving security as to not come under attack from malicious sites. … [Read more...]

Social Media Marketing: Infogroup Helps Direct Marketers

Social Media Marketing- Infogroup Helps Direct Marketers

It certainly seems that everyone and their dog wants in on social media, the news that Infogroup is to expand into social marketing proves just that. By using a number of new tools, the company is able to engage more with customers and then offer them a much better product. … [Read more...]

Twitter to Facebook: Social media in the workplace

Social-media-workplace

A few years ago nobody had ever heard of Social Media and yet now its part of the workplace, just as much as the coffee machine. Managers are having to confront the reality of Facebook, Twitter and the like, and more than likely realise they have to accept the fact it’s happening. Small business … [Read more...]

B2B Social Media Marketing: 13 Lessons

B2B Social Media Marketing- 13 Lessons

Social media is growing at a much faster rate than we ever imaged and as a result, businesses have to learn the ins-and-outs to make it a part of their B2B marketing campaigns. The best way to achieve this is by visiting the MarketingProfs B2B Forum – although Mashable thought that they would … [Read more...]