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Whether you’re hosting a small local gathering or a huge corporate party, planning a successful event has never been associated with the word “easy”. With that said, the industry is changing for the better and the way in which we market our events is forever evolving and changing for the … [Read more...]
With advances in both digital marketing and international delivery, many businesses are now presented with the right environment to expand their offering globally. Despite this, new research has found that over 62% of UK businesses are missing out on opportunities in the global ecommerce market. … [Read more...]
There are many decisions to make in life when it comes to choosing social media or email marketing. Would you know, which one is better? Debates are always going to arise and stick when it comes to choosing the right path, both have their benefits and values, and using each one of them can help … [Read more...]
When it comes to the content marketing strategy checklist for 2015 you will probably come up with a great list, one particular study looks into how UK marketers rate the effectiveness of their organisations' use of content marketing. How UK marketers rate the effectiveness of their organisations' … [Read more...]
78 percent of CMOs believe custom content is the future of marketing, and to make sure that your content marketing efforts pay off, take the following social media trends into consideration while documenting a content strategy plan. Below are a few infographics by Ease Social explaining the … [Read more...]
It is all about the minutes in a day, that you can spare to make the perfect social media-marketing plan. You do not need a day or an hour, apparently and according to an infographic you only need 5 minutes in a day. The infographic titled ‘5 Minutes in LinkedIn Marketing Plan’, by Bluewire Media … [Read more...]
It's clear some people can still benefit from setting up pages on social networks with popular search terms, as we've seen with one Facebook "Create New Account" page that seems to be misleading some people when looking to create a new Facebook account. We've seen a few tweets in relation to this … [Read more...]
Twitter is all about maximising users activity, but many small or medium-sized businesses (SMB) may want to achieve a variety of new marketing goals. Twitter is trying to help in many ways where they can to make marketing easier, but it is you that can push drive. Things are not as hard as you … [Read more...]
It’s thought that 90% of today’s data has been created in the past two years, with of course social media being a major contributing factor. Whilst this is the case, it’s further thought that around 80% of this data is unstructured, meaning that it can’t be arranged into the rows and columns that … [Read more...]
Using YouTube for marketing can and will help immensely, but to market well users need engagement and the ability to gain more viewers. Increasing viewer engagement need not be hard at all with your YouTube videos. Thanks to Quicksprout, they have created a superb infographic titled “How to … [Read more...]
The global market opportunity during the World Cup this year is phenomenal to say the least, and when you look at the marketing and stats of advertisers during this sporting event the engagement will be astonishing. The infographic below made by digital marketing software service Offerpop titled … [Read more...]
So many people tried to write of Google Plus but the social networking site is not going anywhere too soon, in fact it is going strong and all people need to do is use it to their advantage. Using Google Plus within your marketing unite will show more presence, engagement strategies with active … [Read more...]
Facebook is the social network for driving social commerce, and even though Facebook can be a goldmine for businesses and marketers it can be a landmine as well. For brands to reach the top in marketing benefits this infographic may shed some insight, the infographic first seen over on Hubspot … [Read more...]
Choosing the right social media channel for your content does not have to be hard, but understanding the importance of your audience can be somewhat daunting at first. So many platforms such as Facebook, Twitter, Pinterest all have different ways of reaching out to users, choosing the best one for … [Read more...]
Hashtags are very popular over on Twitter, but other social networking sites such as Facebook and Google Plus are now using them. The importance of using a hashtag can be either your success or your downfall, it all depends how you are using them. The reason for hashtags is simple really, they … [Read more...]
It makes perfect sense when other business owners suggest a social media marketing strategy, social media is highly comprehensive and a way of getting the maximum exposure is by using the likes of Facebook, Twitter etc. Below you can see the Infographic titled, “Top 8 Social Media Marketing … [Read more...]
OSM is always looking for peoples perspectives on what they feel about social media marketing and affiliate marketing, some may agree with the below reasons and some will disagree. Please do have a read on what One Google+ user says on 'Why social media is essential for affiliate … [Read more...]
Videos are excellent as marketing tool helping you boost your bottom line and reaching out to a large number of potential customers you are not reaching otherwise. Living in an age where people rely on the Internet heavily, newspapers and radio ads do not bring many results, whereas, online videos … [Read more...]
Social media marketing continues to attract a lot of attention as the platform grows and among our recent articles on this topic were a new Bounce marketing campaign and also an infographic showing social media marketing by figures. Today we wanted to look at a recent report that suggests that … [Read more...]
One of our favorite topics here at OSM is social media marketing and the campaigns emanating from it and just one of our recent posts was an interesting infographic showing social media marketing in figures. Today we have news for you of a new Bounce campaign using social media, which will use … [Read more...]
Here at OSM we’ve made no secret of our enthusiasm for a good infographic and a couple of recent examples include the 5-year YouTube impact on US politics and another detailing the iPhone 5 and its main rivals. Today’s infographic is on one of our favorite subjects, social media marketing, and … [Read more...]
Here at OSM we often write about small businesses and their use of social media and technology. For instance recently we’ve posted about small business websites and also told why businesses should make time for social media marketing and how to track social media marketing. Disappointingly though … [Read more...]
Fresh rumors each day on when exactly we will see the iPhone 5 and what it will be like must be driving many crazy by now. It had long been thought that the mythical smartphone would launch in September, then this changed to October. In a humorous turn of events, the iPhone 5 is reportedly now … [Read more...]
Back in 2005 before the launch of YouTube, none of us could ever have imagined what a huge impact it would one day make on many of our lives. Now here on OSM barely a day goes by without us bringing you a new YouTube story or video, with recent examples being Mortal Kombat: Legacy Episode 9 or … [Read more...]
Here at OSM one of the subjects that we find increasingly popular is social media marketing. The way that this marketing platform has taken off over the last few years is nothing short of phenomenal and we’ve written about its benefits many times. However it seems that many people still don’t make … [Read more...]
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