Mistakes to avoid while planning a social media campaign

Mistakes to avoid while planning a social media campaign

With it’s impressive scale of reach, many businesses flock to causal media and use it as one of their marketing channels. Before diving into your social media marketing campaign, there are numerous pitfalls, which I really don’t want to see you tumbling into. In this post, I’ll uncover the common … [Read more...]

Ensure your social media efforts don’t go in vain

Ensure your social media efforts don't go in vain pic 1

Prior starting the actual topic, we want to ask you some questions! – What is the first thing you do when you wake up? If you want to have a conversation with a friend who is internationally situated – what would you do then? If you want to check a company’s environment – what will you do? You can … [Read more...]

Ashley Graham Curves in Bikinis social media campaign

Ashley Graham Curves in Bikinis social media campaign pic 3

Using social media to promote a campaign is a great idea, and this is exactly what swimsuitsforall is doing with its Curves In Bikinis #CurvesInBikinis featuring Ashley Graham. Ashley Graham is gaining a lot of attention at the moment with her Sports Illustrated social media support. Both Ashley … [Read more...]

F&R Auto Sales car dealership pizza man video, campaign

F&R Auto Sales car dealership pizza man video, campaign pic 1

A F&R Auto Sales dealership in Westport, MA caused social media outrage when a video went viral after its employees tried to belittle a pizza delivery driver over $7. Many viewers said it was bad enough making the man look small in front of people, but to share the video online was down right rude … [Read more...]

Fifth social media campaign Hall of Fame released

Fifth social media campaign Hall of Fame released

The new social media campaign ‘Hall of Fame’ list published following a year where brands, both big and small have sought to embrace the power of real-time, reactive marketing. Compiled by PR and social media agency, Umpf, the table lists a collection of the world’s best social media campaigns, … [Read more...]

Ditch or Dare anti-bullying social media campaign

Ditch or Dare anti-bullying social media campaign

National anti-bullying charity Ditch the Label will be launching an innovative new social media fundraising campaign called Ditch or Dare. The campaign, which goes live on Wednesday 29th October, has enlisted the support of a raft of social media stars, including Daz Black - one of the UK’s most … [Read more...]

World Rhino Day 2014 on Facebook

World Rhino Day 2014 on Facebook

Today is World Rhino Day 2014, which celebrates the five species of Rhino left in the world, these include the white, black, Javan, Sumatran and greater one-horned rhinos. Getting the word out is very important indeed and we here at OSM would like to spread the word also, and you can celebrate by … [Read more...]

Koh Toa killings prompt social media manhunt

Koh Toa killings prompt social media manhunt

Two British backpackers were found dead on the paradise island of Koh Toa, which is now on lockdown. The brutal murders of David Miller, 24 and Hannah Witheridge, 23 were killed with a hoe according to reports. The two were on their Thai holiday on Koh Tao, which means ‘Turtle Island’. Koh Tao is … [Read more...]

Internet Slowdown Day with graphic icon participation

Internet Slowdown Day with graphic icon participation

Today September 10th is ‘Internet Slowdown Day’ and many websites are getting involved, these websites will look like they are running slow thanks to the graphic icon participation, but they are in fact running smoothly. Internet Slowdown Day is in protest because big Internet Service Providers … [Read more...]

Twitter objective-based campaigns adds more options

Twitter objective-based campaigns adds more options pic 2

Twitter has made it simpler for advertisers to get and pay for precisely what they need. Advertisers now get to look over what Twitter portrays as goal-based campaigns, which also adds more options. Goal based campaigns are intended to help you drive the most elevated conceivable rate of … [Read more...]

Hamas Gaza Strip social media campaign guidelines

Hamas Gaza Strip social media campaign guidelines

The Hamas interior ministry under the ‘Be Aware – Social Media Activist Awareness Campaign’ has issued new guidelines, and these are for social media users in the Gaza Strip. After the Gaza Strip conflict battle on social media report last week new guidelines have been issued to social media … [Read more...]

Anti-liquor movement in India through social media

Anti-liquor movement in India through social media

Kerala government in the south-west region of India is all set to use social media in its new movement for an anti-liquor campaign, they want to create awareness about the dangers of alcohol and drugs with youngsters. The new slogan they are using is ‘'Addicted to life' and the new campaign will … [Read more...]

LinkedIn relationship beyond the contract with HCL

LinkedIn relationship beyond the contract with HCL

LinkedIn and global IT services provider HCL Technologies have joined forces to launch a new online application called ‘Relationship Beyond the Contract'. The new ‘Relationship Beyond the Contract' allows LinkedIn users to go one step further beyond existing contracts, this is a great way to … [Read more...]

East Coast social campaign to use Twitter artist

East Coast social campaign to use Twitter artist

Train operator East Coast is launching a social media campaign, which will reward a selection of followers with a hand-drawn image from celebrated Tweet artist @drawnyourtweet. To celebrate reaching 50,000 Twitter followers East Coast, which carries more than 19 million passengers a year between … [Read more...]

YouTube Famester “Casey Heynes” Takes On Underdog

casey.heynes-anti-bullying

You may remember back in March that we reported on an Australian teenager by the name of Casey Heynes. The youngster had been tormented by bullies, he subsequently decided to hit back. Being seen in a viral video on YouTube, Heynes was shown picking up his bully and slamming him to the ground. … [Read more...]

Facebook & YouTube Host “Safe Sunbed Skin Cancer” Campaign

skin-cancer-sunbeds

As more and more of us delve into the world of social networking be it to catch up with friends or loved ones, join a group of interest, upload photos and so on, today news is somewhat on a more serious note. A campaign has kicked off including sites Facebook and YouTube with the aim of making … [Read more...]

Meningitis Trust digital campaign: “Please Retweet Me” – plus video

Please-retweet-me2

We’ve heard of many innovative uses of Twitter and campaigns are now becoming more and more creative so I wonder if you can guess how there might be a link between singer Engelbert Humperdinck and meningitis. … [Read more...]