Business - Online Social Media

Social Media for Business: Optimizing Customer Marketing

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At OSM we like to keep in touch with social media marketing for business and among recent posts we’ve written about L’Oreal using Facebook, how airlines are using social media, and also ways to collect customer feedback with web apps. Today we want to take a look at how small businesses can … [Read more...]

Facebook IPO: Regulators warn of stock scams

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We’re often bringing you news about social networking giant Facebook and sometimes it’s more to do with the business aspect rather than the social aspect. Not long ago we told how Facebook was planning its IPO (initial public offering) next year and more recently we told of Facebook’s … [Read more...]

Airlines and Social Media: Optimizing Customer Relations

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The spread of social media is certainly having a growing impact on every part of day-to-day life and for businesses it’s becoming almost essential for marketing and customer relations. Just some of our recent posts included web apps to help gather customer feedback, the stages of the social media … [Read more...]

Collecting Customer Feedback: Web Apps to Help

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Here at OSM we often write about social media marketing and social media for business and recent examples of this include a look at shoppers’ buying behavior and mobile commerce and also a look at the social media ROI cycle. However although we often write about marketing and spreading the word … [Read more...]

Twitter Value Now $7.7 Billion: Follows latest shares auction

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It was only in January that we brought you the latest valuation on Twitter, the popular social networking site. At that time Twitter was valued at $4 billion, that was one month after it had raised $200 million in funding. Now we hear the staggering news of a new valuation that puts the … [Read more...]

Social Media ROI Cycle: Navigating the Stages

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We like to keep our readers informed about social media and marketing and among our recent posts were an article on social media and mobile commerce and a look at how small businesses are using social media. Today though we wanted to take a look at return on investment and particularly the social … [Read more...]

Small Businesses and Social Media: How they are using it

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Here at OSM we regularly write posts about social media and business and how companies can best put social media to use. Among our recent posts we’ve looked into using social media to develop a consistent customer service, how to make LinkedIn work for your company, and tips on developing a … [Read more...]

Pandora On The Path To IPO: Market heats up

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It seems that Pandora, the Internet radio service, is the latest big name heading towards an IPO, after we recently reported similar news for Facebook. After IPO's for Skype and LinkedIn have also been speculated for this year we hear that Pandora has now registered with the Securities and Exchange … [Read more...]

Huffington Post goes to AOL for $315 million

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There won’t be many of you who haven’t heard about The Huffington Post, the lifestyle and news website that has a huge amount of followers. There’s big news today as it seems that AOL is to acquire The Huffington Post at a cost of $315 million. … [Read more...]

News Corp to sell MySpace: Sooner rather than later

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At the beginning of January we told you that things were looking rather dismal for MySpace, the social networking site, when we heard that there were to be major cuts to the workforce. Then more recently we told how MySpace was one of the top most-blacklisted sites in 2010. … [Read more...]

Apple iPhone 5 : Improvements that could be made

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We know that the upcoming iPhone 5 from Apple is a real subject of interest to many right now, and we’ve already published many articles with news and of course, speculation and rumors about what we can expect. Among our recent posts were the rumors of a dual-core processor and we also remembered … [Read more...]

Social Business Communities: Understanding The Different Types

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We at OSM are always looking at ways to help businesses great and small by offering view points on different subjects and offering you tips that you could incorporate into your business. One of the ways that we reported on is to do with your LinkedIn profile on how to improve it; another that has … [Read more...]

Entrepreneurs and Twitter: To Tweet or not to Tweet

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We’ve already spoken today of the growing use of social media for business with an article about social media training. Now it’s time to focus on Twitter and specifically how entrepreneurs can use it to make the most of their business.We noticed a fascinating look at this in an article over … [Read more...]

Social Media Training: How To Roundup and Videos

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With the ever-growing use of social media in business, social media training is becoming increasingly important. If you’re in business and need some help with social media training then this is where 123 Social Media comes in. … [Read more...]

Using Social Media: UK Companies Slow To Use

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For companies around the world to stand any chance of beating off competition from rivals, it is advisable to not only get the brand name out to the rest of the world but what the company stands for. One of the best ways to do this is by way of advertising. Now that the internet is proving to be a … [Read more...]

Facebook Apps for Business: Improve productivity

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Here at OSM we’ve often posted articles about the use of social networking and social media for business purposes and it’s certainly being used more and more widely. Some people may not realize though, just how many Facebook Apps there are that could be really useful for business. … [Read more...]

Ted Williams: YouTube viral sensation a hit for Kraft

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We know many of you have been following the story of the homeless man with the golden voice, Ted Williams, who became a YouTube sensation when he was spotted at the side of the road trying to make money by holding a sign about his voice. … [Read more...]

B2C and B2B: Different Approaches Socially

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As many businesses already know, social media and social networking are now major forces in marketing and many large and small companies are now using it effectively. Some of our recent posts on this subject include where to apply your efforts and we’ve also taken a look at why small businesses … [Read more...]

Social Media Brands List: Which ranked highest?

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It’s no secret that here at OSM that we do like a good infographic and recent ones we’ve told you about include what Twitter in print would look like and Facebook and Twitter numbers compared. Also we recently informed you that many major brands have now reversed their marketing spending towards … [Read more...]

LinkedIn to go public: May beat Facebook

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After the recent news about the huge amount of investment Facebook is achieving we also wrote about how Facebook may go public with an IPO, possibly in 2012. Now it appears that LinkedIn, the popular business-orientated social networking site, may just beat Facebook to it with plans to go public. … [Read more...]

Facebook Funding Rounds: Growth Down To Investment In Jobs & More

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As you have no doubt heard, Facebook has recently received a whopping $500 million in funding, $450 million from Goldman Sachs, and a further $50 million from previous funder Digital Sky Technologies … [Read more...]

Google Vs Facebook: Revenue Per Unique User Compared

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In the past, we have completed various comparisons between Facebook and Google, we have had a look at them trying to gain from each other’s markets, we’ve seen them battling it out to get you to add their webpage as your homepage and we have also reported on the user data battle … [Read more...]

Twitter turned down Facebook in 2008: Offer was $500 million

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We wonder how many people would be brave enough to turn down an offer for their company of $500 million but according to new reports that’s exactly what Twitter’s three co-founders did when they turned down the offer from Facebook’s Mark Zuckerberg back in 2008. … [Read more...]

Apple App Store: iPhone 5 & iPad 2 Boost Earnings in 2011?

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Recent reports would suggest that Apple are in for a good year. There is talk of the highly anticipated iPhone 5; that is due to be coupled with the most popular network: Verizon, the perfect match! Consumers are also expecting the iPad 2, which will be another massive product for Apple.Whilst … [Read more...]