Business - Online Social Media

Foursquare and Groupon Integration: A Good Move?

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We often write about Foursquare, the location-based social network and only yesterday wrote about Glenn Beck’s competition to daily deals site Groupon, MarkDown. Now we have news that Foursquare and Groupon may integrate in a move that seems to make a certain amount of sense. … [Read more...]

Twitter and TweetDeck Purchase: Acquisition Reports

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Some of you are no doubt fans of Tweetdeck, the desktop and mobile Twitter tool. We recently wrote about a revamp to its iOS version and then earlier this month reported on a possible sale to Twitter worth around $50 million. We can now inform you that acquisition reports have confirmed that the … [Read more...]

Small Business Websites and Examples: Room For Improvement

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Here at OSM we often write about small businesses using technology and also social media marketing and recently posted an article about small business web design mistakes to avoid. Now we want to give you some more information on a similar theme, this time talking about room for improvement for … [Read more...]

LinkedIn IPO $8.9 Billion Value: Twice Opening Price First Day

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Back in January we told you that LinkedIn, the social network targeted at professionals, was heading for an initial public offering. We also recently told you about a LinkedIn infographic and that the milestone of 100 million users had been reached. The LinkedIn IPO has now taken place with a … [Read more...]

Using Social Media to Generate Leads: Three Important Stages

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Here at OSM we often write about the merits of social media and also social media marketing with recent examples looking at a travel agency’s success using social media, 14 steps to using social media for your business and also airlines using social media in a bid to improve customer service. … [Read more...]

Microsoft Will Buy Skype: $8 Billion The Price Tag

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When you think about Skype’s recent news they have been linked with a few different companies about a potential takeover such as Google and Facebook. From a Facebook perspective things were looking good with the potential integration of video calling into their chat setup which seems to be the … [Read more...]

Google’s New Environmentally Friendly Offices: Mountain View Plans

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Giant tech company Google is often in the news and just today we’ve told you about the special Mr. Man Google Doodle, how Google’s Android platform is increasing its market share but also how the company has now been surpassed by Apple as the most valuable brand in the world. Now we hear that … [Read more...]

$100 Billion Facebook Value By Next Spring: IPO Speculation

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The incredible phenomenon that is social networking giant Facebook, just keeps marching onwards and upwards. Back in March we told how the company was valued at $65 billion and then just afterwards learned that it had hit its highest value ever. We have now heard that Facebook could in fact, be … [Read more...]

Google Tops US Reputable Companies List: Tech Rates Highly

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We have news today of a new poll of the most reputable companies in the U.S. and technology giant Google tops the list, with other tech companies also rating highly. The Harris Interactive poll measured 60 leading companies and we can tell you some of the best, and some of the worst. … [Read more...]

Amazon Business Expanding: Going After Massive Growth

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It seems that despite first quarter earnings showing decreased income for Amazon, business is expanding and this appears to be the time that the company is going after massive growth. Sales were up by 38% although income was down, largely due to the expenditure involved in a hiring drive along with … [Read more...]

Airlines & Social Media: Shining Examples of Customer Service

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Here at OSM we often write about businesses using social media marketing and just recently wrote about airlines optimizing customer relations with the use of social media and then about how Delta Airlines had launched a Facebook app allowing users to check in. Now we have heard some more about … [Read more...]

Small Business & Web Design: Mistakes to Avoid

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Here at OSM we often publish articles to help small businesses tackle the use of social media and technology. Recent posts include a look at YouTube and small business marketing and another on mistakes to avoid with Facebook marketing. Now we have some information for you, again about mistakes to … [Read more...]

Dell and ROI: Social Media Marketing Lessons

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Here at OSM we write many articles about social media marketing and recent posts have included a look at the social media ROI cycle and also mistakes to avoid when using Facebook marketing. Today we have news on one of the leading companies using social media marketing today, Dell, and how it … [Read more...]

Embarassing Social Media Mistakes: Some of the Best/Worst

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It’s no secret that occasionally people and businesses have been caught up making embarrassing social media mistakes. Just recently we told about a social media specialist at the American Red Cross sending a personal tweet out on the Red Cross twitter feed in error. Now we thought we’d take a … [Read more...]

Apple iPad 2 Apps: Best for Business

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The iPad 2 has seen phenomenal success since its launch last month and recently we posted an article about some of the best apps available for the Apple iPad 2. This time we thought it would be useful to round up a few iPad 2 apps that are best for business use. … [Read more...]

Cloud Storage: Companies Ready to Climb on Board

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It doesn’t seem that long ago that the term ‘cloud’ meant nothing to a lot of us but it’s very quickly become a term that most people have at least some idea of. It seems that businesses have also become quickly aware of cloud storage and a new survey reports that many companies are now … [Read more...]

Epsilon Email Data Breach: List of Affected Companies Grows

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We have news today of a huge data breach at Epsilon, a large email marketing company, which has stated that on Friday it suffered a data breach whereby emails were accessed without authorization. The company has now issued its corporate customers about the hacking with notifications of this … [Read more...]

Small Business & Facebook Marketing: Mistakes to Avoid

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Here at OSM we often write about business and social media marketing and recently wrote about simple social media steps for business and in another article looked at whether Facebook Questions was good for brands and business. Today we want to focus on small business and Facebook marketing and point … [Read more...]

iPad 2 Stock Shortages: Solved by Additional Parts Supplier?

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Since the Apple iPad 2 was launched last month we have told of the high demand which has led to long shipping times, stores sold out and stock shortages which have necessitated an iPad 2 tracker so that people could try to track one down. Now we’ve heard that Apple has plans to solve the iPad 2 … [Read more...]

Facebook Questions: Good For Brands & Businesses?

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We have seen in recent times many ways that social media is being utilized by different brands, companies and businesses such as the way the UFC are going about it. The UFC have been allowing you to watch the undercard of their pay-per-views at the cost of liking their Facebook page but now … [Read more...]

14 Simple Social Media Steps for Business: Expose Your Brand

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At OSM we often bring you news about infographics as they are a great way of showing information and statistics in an easily-digestible form. Recent examples we’ve given are an iPhone 5 infographic with spec rumors and another about mobile marketing. Today we have news of an infographic that … [Read more...]

Value of LinkedIn: Enviable Demographic

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Only a few days ago we brought you the news of how LinkedIn, the popular social networking site aimed at professionals, had reached its 100 millionth user. We gave some details of an interesting infographic giving statistics about LinkedIn users and today we have detail of another infographic about … [Read more...]

Real-Time Marketing and Toyota: Prius Records Live Event

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We often post articles about social media and marketing and how different times are bringing different marketing opportunities. One of the trends is real-time marketing and giant car manufacturer Toyota is the latest big name to try a live-streamed event, in a bid to promote its Prius hybrid car. … [Read more...]

LinkedIn Magic Milestone Reached: 100 Million Users

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At OSM we frequently write about LinkedIn, the social networking site aimed at professionals, and recently included it in a pick of online career communities. The popular site has become so well-used that today we hear that LinkedIn has reached a magic milestone of 100 million users. … [Read more...]

Online Career Communities: Changing the World of Work

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The use of technology and also social media is impacting upon every aspect of daily life now and one area that’s seeing big changes is the world of work. Not only do new innovations affect the way that companies work but also the way in which we, as individuals, manage our careers. … [Read more...]