Social media is a place where business-to-business (B2B) can benefit, and the social media benefits for B2B marketers in 2015 can be huge when you look at the statistics. When you look at today's B2B marketers and how they cannot go very far with traditional methods of digital marketing. Social … [Read more...]
Social media for B2B best practices
EvokedSet the B2B PR and web-marketing consultancy firm has just announced the new eBook publication, which aims to help B2B companies create a successful social media presence. The first edition of EvokedSet’s “Social Media for B2B: Best Practices” eBook is free to download and available now … [Read more...]
LinkedIn Formula for Connecting with B2B Buyers
There are so many ways to connect with B2B (Business-to-Business) buyers, but determining the best formula is where the battle begins. If you visit the LinkedIn Sales Solutions page (below) you will see the new ‘The New Formula for Connecting with B2B Buyers’ eBook is now ready for users to … [Read more...]
B2B and Social Media: the score for businesses and start-ups
Everyone's tweeting, posting and liking, or so it seems. But is "going social" really that important for B2B smaller businesses and start-ups setting out on the road to that IPO? Research suggests that smaller businesses themselves certainly think so, with 66% of them spending more time on social … [Read more...]