Social media benefits for B2B marketers in 2015

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Social media is a place where business-to-business (B2B) can benefit, and the social media benefits for B2B marketers in 2015 can be huge when you look at the statistics. When you look at today's B2B marketers and how they cannot go very far with traditional methods of digital marketing. Social … [Read more...]

Social media for B2B best practices

Social media for B2B best practices

EvokedSet the B2B PR and web-marketing consultancy firm has just announced the new eBook publication, which aims to help B2B companies create a successful social media presence. The first edition of EvokedSet’s “Social Media for B2B: Best Practices” eBook is free to download and available now … [Read more...]

LinkedIn Formula for Connecting with B2B Buyers

LinkedIn Formula for Connecting with B2B Buyers

There are so many ways to connect with B2B (Business-to-Business) buyers, but determining the best formula is where the battle begins. If you visit the LinkedIn Sales Solutions page (below) you will see the new ‘The New Formula for Connecting with B2B Buyers’ eBook is now ready for users to … [Read more...]

B2B and Social Media: the score for businesses and start-ups

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Everyone's tweeting, posting and liking, or so it seems. But is "going social" really that important for B2B smaller businesses and start-ups setting out on the road to that IPO? Research suggests that smaller businesses themselves certainly think so, with 66% of them spending more time on social … [Read more...]

B2C and B2B: Different Approaches Socially

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As many businesses already know, social media and social networking are now major forces in marketing and many large and small companies are now using it effectively. Some of our recent posts on this subject include where to apply your efforts and we’ve also taken a look at why small businesses … [Read more...]

B2B Social Media Marketing: Tips to stay ahead

B2B Social Media Marketing Tips to stay ahead

We now live in a world, where social media and social networking play a big role in people’s lives. And it’s not just ordinary people who have jumped on the social media bandwagon either, as businesses have also started getting in on the social media marketing action. … [Read more...]

Social Media Marketing: 10 Essential Tools for B2B

Social Media Marketing Essential Tools B2B

Marketing within social media is becoming much easier – thanks to the huge range of tools available. Being able to market your business is one of the most important things that you will do and will dictate its success. There are thousands of tools available to do just that – finding the right one is … [Read more...]

B2B Social Media Marketing: 13 Lessons

B2B Social Media Marketing- 13 Lessons

Social media is growing at a much faster rate than we ever imaged and as a result, businesses have to learn the ins-and-outs to make it a part of their B2B marketing campaigns. The best way to achieve this is by visiting the MarketingProfs B2B Forum – although Mashable thought that they would offer … [Read more...]

B2B: Social Media Tips

B2B- Social Media Tips

For those who wish to learn all about social media and the marketing aspects that go with it, then the B2B Marketing series is worth a read. This has been supported by the MarketingProfs B2B Forum, which you can register for. … [Read more...]