Advertising & Marketing - Online Social Media

Pepsi Refresh Project: Social Media marketing and desire for success

Pepsi Refresh Project- Social Media marketing and desire for success

Scott Moir of Irbtrax has been talking a little about the Pepsi Refresh Project, as he likes the idea of corporations such as this well-known American brand giving instead of taking. As well as the fact that six principles of social media marketing are used – something that many more companies … [Read more...]

Facebook denies that “sharing data” means using for ads

Facebook-data-sharing

In an intriguing development we’ve noted that in a new proposed privacy policy released several days ago by Facebook, there was a curious paragraph confirming that the social network will automatically share data with “pre-approved” partners when you go to the sites. However the mysterious … [Read more...]

Social Media Marketing benefits: Talking to the customer

Social-marketing-talking-customer

Although many of us still think of Social Media Marketing as a new frontier, it’s really got a full head of steam now and many businesses would benefit from making it one of their major business tools. All the talk at one time may have been on Twitter, Facebook etc., for social networking, but now … [Read more...]

Social Media Marketing Strategy: 16 Do’s and Don’ts

social-media-marketing-16-dos-and-donts

If you are new to social media marketing you might not be aware that there are right and wrong ways of going about using services such as Twitter and Facebook etc, if you are unaware of the do's and don'ts you should check out Bhavya George's recent post on SearchEngineJournal. … [Read more...]

Social Media Marketing: Coca Cola vs. Pepsi Refresh

Social-media-pepsi-cocacola

It’s interesting to take a look at Social Media marketing strategy and see how 2 of the largest companies in the world compare when using it. The companies concerned are Pepsi Refresh and Coca-Cola. The report used the 2 Twitter accounts they thought most active, which were: @Pepsi “Your … [Read more...]

Facebook Helps Food Sales

facebook-helps-food-sales

There seems to be no end to the benefits that social networking websites can bring to a wide range of users, we have recently heard how Facebook has been effectively used by Capital Foods to increase sales. … [Read more...]

Social Media Marketing Strategy: Facebook or Twitter?

social-media-marketing-strategy-facebook-or-twitter

Most social media marketing strategies these days usually involve either the use of Facebook or Twitter, however it is currently unclear as to which site is more effective, a recent article looks into the benefits and drawbacks associated with both sites, we will highlight some of the main points … [Read more...]

Macy’s and Sears Use Social Media For Prom 2010

macys-and-sears-use-social-media-for-prom-2010-2

Recently both Macy's and Sears have launched online social media marketing strategies to attempt to land more custom for this year's proms, Macy's have set up a Facebook fan page, and Sears have a dedicated microsite aiming to hekp deliver 'the ultimate prom experience'. … [Read more...]

Kellogg is launching a social media auctioning site

kellogg-is-launching-a-social-media-auctioning-site

It looks as if Kellogg's are looking to jump on the social media bandwagon by launching their own social media auctioning site, this site will allow participants to bid on prizes using chocolate chunks. … [Read more...]

Social Media Tools: Making the most out of them

Social Media Tools- Making the most out of them

For years experts have been advising us that the best way to find a job is by pulling yourself away from your computer and getting out. However, one expert said that although this is true – you should make the most out of social media and the tools that come with it. … [Read more...]

Social Media Marketing: Facebook visitors are more loyal

Facebook-more-loyal-google

It seems as though there’s no doubting the loyalty of Facebook users according to data compiled by Hitwise. Not only is Facebook triumphing over Google as the site with the more visitors in the U.S. but it also continues to drive huge amounts of traffic to news sites. The data from Hitwise though, … [Read more...]

Social Media Marketing: Decoding The Mystery

social-media-marketing-decoding-the-mystery

Every single day there seems to be a new way to use social media to your business' advantage, well today is no exception as a recent article posted on OfficialWire looks at how you can use social media marketing to reap it's benefits. … [Read more...]

Yelp for local small businesses – it’s a necessity

yelp-for-local-small-businesses-its-a-necessity

If you have been looking to raise your business' profile you may want to think submitting your business information to Yelp, a recent article posted on Mashable suggests that Yelp is quickly becoming a necessity for small local businesses. … [Read more...]

Sponsored icons on Google Maps in Australia

Google-Maps-Australia-ads

We’ve heard of an innovative move by Google who is testing out a new advertising system by putting sponsored icons on Google Maps in Australia. Businesses such as Bankwest and JB Hi-Fi will have company logos marking them rather than the usual basic establishment icons. … [Read more...]

Social Media Marketing: Techniques and Twitter Tips

Twitter-tips-techniques

If you’re looking for some tips and techniques to improve Social Media marketing then we have some great ones here to get you started in relation to Twitter, from SEO, a strategy firm. However many followers you have on your account, businesses and entrepreneurs who want to benefit from more … [Read more...]

DISH Network reseller finds success with social media

DISH Network reseller finds success with social media

DISH Network reseller, Sterling Satellite has managed to crack on to the lucrative social media market. The satellite company shared with users an infographic, which looked at the viewing habits of the public in the U.S. – they called this "TV Viewership by the Numbers." … [Read more...]

Social Media Marketing: Mainstream channel in 2010

Social-media-marketing-mainstream

There is much speculation that social media marketing will soon become a mainstream channel. Kevin Dendy, Commercial Director of the Direct Marketing Association (DMA) recently spoke at the Technology for Advertising and Marketing event in London, noting that it’s growing in popularity as a way of … [Read more...]

Starbucks and Foursquare Partnership: Customer Rewards

Starbucks and Foursquare Partnership Customer Rewards

It looks like the location-based social networking website Foursquare, is definitely meaning business. It appears that the 1-year old start-up now has a huge brand under its belt, in the form of international coffeehouse chain Starbucks. … [Read more...]

Social Media Marketing and Data Analysis

Social Media Marketing and Data Analysis

Social Media is used for more than just sharing things with your friends, many companies are able to gain access and then build a dossier up on you, the user. Nothing is done illegal; all the information gathered is built up from what you share on Blogs, Facebook, Twitter and other similar websites. … [Read more...]

Will Twitter ads push users away?

Twitter-ads

Every website needs to pay the bills, and if they are lucky make a profit as well. Twitter should be no different and the news that Twitter is planning advertisements should not come as a shock to its users.While Twitter may be getting ready to launch its ad platform within the next month, what … [Read more...]