Twitter vs Facebook, YouTube in World Cup advertising supremacy

Twitter vs Facebook, YouTube in World Cup advertising supremacy

The three supreme social media networks Twitter, Facebook and YouTube will be the ones playing most dominant when it comes to World Cup 2014 advertising, Brazil football games will be the social event of the year. Marketing efforts during the World Cup 2014 football tournament in Brazil will be … [Read more...]

Free marketing advice from LinkedIn, ways to attend

Free marketing advice from LinkedIn, ways to attend

On Tuesday, October 18, 2011 LinkedIn will be holding a teleseminar with Eric Gruber to offer some free marketing advice. You will get to learn how business professionals can gain more from their online exposure by not only using standard PR tactics, but also using video marketing with a little help … [Read more...]

Yahoo To Be Ousted By Facebook & Google On Display Ads

Yahoo-FB-Google

Yahoo are being pushed by Facebook as the top online display advertiser. The Sunnyvale based firm are currently the number 1 site for online display advertising, but predictions point out that they will be overtaken by the social networking site. … [Read more...]

Andy Murray’s Wimbledon “HEAD” Social Media Interaction

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Even though some of us may not be aware of it, social media and the way in which it has impacted each and every one of us is on the increase. Online social networking sites such as Facebook, Twitter, YouTube, LinkedIn and so on have become increasingly popular ways of communication, whether its … [Read more...]

Morgan Stanley Join Social Media Race: Paving The Way

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In the past we have covered how social media is now being used by many organisations including hospitals, the police force, charities, independent companies trying to promote their beloved brands and so on. Today joining the ever increasing number is that of financial advisers Morgan Stanley Smith … [Read more...]

Well Known Online Brands: Social Media Helped But How?

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For some time here at OSM, we have spoken about how social media can help or even at times hinder a company and its brand. When we talk about social media, we are in fact looking at how businesses can achieve a greater customer base and sales revenue with the help of online sites such as Facebook. … [Read more...]

Nestle Takes On Social Media With The Help Of “Heidi”

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In a world where companies big or small have to compete against one another to advertise their brands, the use of social media plays a big part. Whether its signing up to social networking sites such as Facebook or Twitter, uploading a video onto viral site YouTube, checking into Foursquare or … [Read more...]

Porsche 911 GT3 Wraps It Up For Facebook

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Since its arrival in 2004, Mark Zuckerberg's site is wowing people, so much so that in January of this year, some 600 million active users were logging onto the number one site. As well as upping friends lists, joining groups, uploading photos and so on, the site has also allowed brands to be … [Read more...]

Real Estate Takes On Social Media: Infographic Bears All

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As more and more businesses take on the idea of social media with the aim of increasing their customer base and potentially increasing their sales revenue, news in today is that the real estate industry are too expressing an interest. … [Read more...]

YouTube & Small Businesses: Marketing Made Good, Mistakes Quashed

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In this day and age, to have any chance of standing out from the crowd and getting the full engagement needed from potential customers, advertising and marketing tactics have to be put in place and used in the correct manner. We have heard how social networking sites are now being used for not only … [Read more...]

U.S. Hospital Undertakes Social Media In Bid To Raise Funds & Donors

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For some time now, social networking sites such as Facebook, Twitter, LinkedIn, Foursquare, YouTube and so on have been around and as user numbers increase, more individuals and companies are taking these very sites on to publicly make themselves known to the rest of the world. … [Read more...]

L’Oreal Marketing Transforms Thanks To Facebook & Buddy Media

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For many companies, in order to make themselves known to the rest of the world, advertising and marketing plays a huge part in achieving this. Ok so word of mouth and pure recommendation will also bring in customers but are some companies really delving into what’s available out there to help them … [Read more...]

Social Media vs Banks: Utilisation Required, Customers Understood

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When we mention the word “Social Media,” do we actually know what it means and how can we implement it into our daily lives such as our work setting? In recent weeks we have spoken of this very subject and how it can benefit not just individuals but business users. The increase in social … [Read more...]

YouTube Super Bowl Adverts: VW “The Force” & “Black Beetle” Hit The Spot

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One of the most important sporting events on the yearly calendar in America, took place on the Sunday just gone in North Texas, yes that's right, the Super Bowl with the Green Bay Packers beating off competition against rivals the Pittsburgh Steelers. We gave you news that potentially would give … [Read more...]

Twitter’s Advertising Revenue Expected To Soar In Next Year

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Analysts have predicted that in the next 12 months Twitter's revenue is to set to explode. The huge microblogging service generates a large portion of its income from advertising and in 2011 this has been tipped to triple. … [Read more...]

Indian Businesses Embracing Social Networking: Dependent on Budgets

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With the increase of social networking sites and businesses using them to their advantage when advertising their brands, comes the rise in user numbers. India seems to be embracing this with open arms. Networking sites in this country are now seeing some 10 million people accessing the world wide … [Read more...]

Twitter Wants To Match Facebook’s 1 Billion Users

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In a bid to cement themselves at the top alongside Facebook, Twitter’s CEO “Evan Williams” has said that the site is hoping to equal user figures of 1 billion through businesses advertising. If this can be achieved, Twitter, the third-largest social networking site will establish a level pegging … [Read more...]

Gap: Social Media Forces Original Logo To Return

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Amidst criticism from Facebook and Twitter users, Gap, one of the biggest clothing retailers, has announced that they will be changing their new look logo back to the original “Blue Box” design that we have all become accustomed to. … [Read more...]

Social Media Marketing: Social Ad Summit 2010

Social Media Marketing Social Ad Summit 2010

Would you like to learn how to take advantage of the best social media marketing techniques, in order to boost your performance in online marketing? Well you may get the opportunity to at this week’s Social Ad Summit 2010, which is being held in New York City. … [Read more...]

YouTube & Domino’s Pizza Join To Release Lunchtime Menu

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News has been released today of internet video site “YouTube” joining forces with “Domino’s Pizza” to promote its new lunchtime menu. As some of you may be aware, social media on the internet plays a big part in promoting and advertising individuals or companies. Users can source information with … [Read more...]

Disney: Uses Social Media To Release New Ad Campaign

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Social Media can be used as a tool to communicate with others over the internet. It can be by way of weblogs, pod casts, internet forums and so on. Used in the right way, it acts as a fantastic way for individuals or companies to advertise themselves and for users to source information. The … [Read more...]

3DTV: Survey Says You Want It But Not Right Now

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With the introduction of 3D to our HDTV viewing experience, a lot of controversy has followed their release. In a study by Cable & Television Association for Marketing, and TV Primary Research, General Manager Nielsen carries out a number of different surveys to expose the 3DTV’s postives and … [Read more...]

Measuring The Success Of Your Social Media Marketing

Social Media Marketing- ROI cannot be measured in dollars

Social Media Marketing is a new and interesting way to market your products to consumers. There have been some success stories, and many tips and tools to help you succeed at social media marketing here on OSM, and next we have a story on how to measure the success of your social media marketing. … [Read more...]

5 Twitter Tools For Social Media Marketers

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Twitter is a priceless tool for companies who wish to gain a large audience to advertise and market their product to. However, there are two problems many companies face with their followers on Twitter, which is quantity and quality. For example, the quantity of followers and the quality of the … [Read more...]

Small Businesses Using Social Networks: A Success Story

Highway Hotel

Here’s a story for those who are working hard at creating their own business, and are currently feeling down. This is a success story, about how two partners running their own pub have used social networks to interact with their customers and they have remained in a profitable business because of … [Read more...]