What to expect from web design in 2016

In today’s world, any prediction is a thankless job. Technologies constantly change, so any trend can become obsolete in the blink of an eye. However, some tendencies have been strengthened over the last years and expected to become even stronger in future.

Experienced designers who are constantly working in the fashion world of design can note the growing trends in advance and make the correspondent changes to the color palette of the brand. For example, Julie Zhuo, a design director of Facebook, have forecasted the design trends for the next 10 years. We’ll not look so far – let’s just try to predict the coolest trends for the second half of 2016.

Bright Colors

The color gamut is an aspect that is always in the focus of professionals including interior and fashion designers. It is worth noting that the color trends are usually universal for all areas which make emphasis on the visual perception. Thus, tracking the popular colors in the design of clothing and interior gives you the basis for prediction of what colors will be fashionable in web design. It seems that it’s time to use bright colors and bold combinations of colors.

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Bright colors have always been the prerogative of creative professionals, such as portfolio designers and photographers. Today we can observe the use of bright colors in a variety of designs of traditionally conservative black-and-white sites. Sure, this does not mean that minimalism is falling by the wayside.

Bright colors make the minimalist design more attractive, not overloading it with unnecessary elements or intrusive design. You can achieve positive results by using bright colors for the background in a pure form, as well as adding gradients or highlighting the most important elements.

Material Design

It’s also called an “almost flat” design because it adds a bit of depth. The material design was popular in 2015, is popular now, and expected to be even more popular the next months.

The material design retains all the advantages of the flat design, with the exception that it adds volume (Z-axis) to highlight the clickable or other significant elements on the page. The material design combines beauty and ease of use that makes it very attractive for developers. Animation becomes the highlight of designs because it is not just a simple decoration but also an improvement in usability.

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Google have done an excellent job by creating a document with recommendations for the application of principles of material design. They made the material design more accessible to designers without confusing them (i.e. to force them to guess what to do to achieve a particular result).

The Emphasis on Fonts

Fonts are unique tools for website design. Used correctly, they not just convey the message to the audience but also serve as a decorative element. Recently, inscriptions are increasingly used in design for the same purposes as colors.

The increasing role of mobile has given impetus to the use of large fonts. It is obvious that the text should look larger on small screens to be easy to read.

A variety of free fonts, especially Google fonts, makes labels a beautiful design element, which offers great opportunities for web designers. A wide range of low-cost fonts makes the creation of copyright designs easy even for ordinary users.

Along with the trend above, there’s a large lettering that can also create a stunning effect. But the use of inscriptions requires a deeper knowledge of fonts, their size, and combinations with others design elements.

Single Page Designs

The one-page design is not much of a new trend, as it appeared on the network a few years ago. However, this is quite controversial and has a lot of enemies and supporters.

This trend is seen as a mobile-oriented Internet, where the emphasis on ease of site means the rejection of the less important elements and facilitation of the navigation.

Long scrolling

This tendency is linked to the single-page websites. Scrolling has become more convenient that clicking. The long scrolling is used in the design of many sites which tell the story of the brand.

Many website owners still adhere to place the most important elements (such as the call-to-action button) at the top of the screen. To be fair, the effectiveness of it depends on various factors. It’s much harder to attract visitors and force them to scroll up to the CTA button than just add a “Buy Now” button within the boundaries of the first part of the screen.

Adaptive Navigation

A familiar “hamburger” menu is currently one of the best solutions. Despite the fact that many web designers are against the use of “hamburger” menu in website versions for desktops, this tiny icon will be in trend in near future.

In fact, the principal argument against the “hamburger” is its weak recognition. But since a lot of sites already use it, this problem is no longer exists. “Hamburger” is more convenient for mobile users than any other type of adaptive navigation such as fixed menu bar at the top of the page or a hidden menu.

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Background Videos and Images

As the visual effects are crucial aspects for any website, a lot of background images and videos will be used in the second half of 2016. Advanced technology can reduce bandwidth and compress images for mobile devices without losses of quality. Thus, large photos will not decrease the user experience and download speed.

Videos are also a powerful way to draw attention to websites and their content. But you need to control their weight because the download speed of the site is one of the key parameters that Google accounts when ranking sites. To create a beautiful layout, you have to make it user-friendly.

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The main change in the recent years is the disappearance of boundaries between the work of designers and developers. Modern designers have no problem using a variety of prototyping services and quickly constructing good layouts with dynamic content instead of mockups.

Thanks to the huge number of different tools for creating layouts, now you have much more opportunities to see how your project will work. Designing using online tools becomes a daily routine for many designers and developers. So shortly we expect to see more applications that will help to develop sites directly on mobile devices.

Bio: Brian Jens is a blogger familiar with website design. He is a talented writer working both for DesignContest and himself. Feel free to ask Brian for a high-quality research related to website logo design.

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