Social media is an effective marketing tool and it is an important part of any event promotion campaign. A recent survey actually revealed that social media marketing budgets for businesses are projected to double over the next five years.
In order to get the most out of social media for your next event, it’s worth keeping a few things in mind.
This infographic by Lakeshore Convention Centre, a leading venue for corporate and social events in Ontario, Canada, offers a comprehensive guide on how to approach social media marketing for events.
One such tip included in the infographic is to create content around the event and to share it on social media networks. For example, prior to the event you can do interviews with some of the speakers attending the event and share it on your company’s blog and social media accounts. Of course, get the speakers to share the content too and include any relevant hashtags in posts.
In addition, this infographic provides many tips from social media/PR experts. For example, Richard Aaron, President of BizBash says “We provide things at our events that people will want to take a picture in … we rent giant furniture, giant lounge chairs you have to climb into, and everyone wants to take their picture in the chairs.”
To learn more about how you can leverage social media for your next social or corporate event, check out this infographic! It will provide you with all the information you could possibly need to know and more, about social media and events!
CLICK ON THE INFOGRAPHIC BELOW TO ENLARGE