Gmail Sponsored Promotions (GSP) is a system to allow advertisers a totally new way in targeting users, and this can really make a huge difference within Gmail accounts with the simple mix of image and text ads.
With now over 500 million Gmail users it makes perfect sense for advertisers to take full advantage of the growth audience, by using GSP for targeted and relevant messaging to their target markets.
In the YouTube video below by Clicky Media, its Digital Advertising Executive (Nicola) looks into 9 things you may not know about Gmail Sponsored Promotions (GSP). Even though the video was posted on 29 May 2015 and only has 51 views it is still well worth having a watch to get a great insight.
Basically by watching the video below you will learn a little more about the new way of advertising with Google. It goes into detail about not having to link straight to an advertisers website, by clicking a GSP it opens a larger ad.
The latest thing in Google’s Pay-Per-Click (PPC) ad lineup is Gmail Sponsored Placements, which allows advertisers to set ads in the inbox of an personal Gmail account.
Please do watch the video below and then let us know what you thought of Nicola’s presentation of Gmail Sponsored Promotions and the 9 things you might not know.