People are living digitally at home, at work and everywhere in between, offering businesses a chance to connect with their customers 24/7.
The issue lies in when and how to target these consumers. 57% of consumers are more likely to pay attention to companies if they are contacted at the right time and in the right context, and 52% of consumers expect businesses to know when this time is.
Nearly 50% of consumers know that companies benefit from their data but they do not know how to trade it for value in return. However it is worth noting, that 75% of consumers want companies to delete their data after a certain period of time.
It really is a balancing act and this infographic describes the 5 key demands of the ‘Always-On’ consumer so companies can begin targeting them on terms the modern consumer understands.
Director, Marketing & Products at Exponential Solutions (The CUBE) Steve Hashman regularly writes about marketing techniques and he produced this info-graphic attached about targeting and understanding the new ‘Always-On’ consumer.
We can also say that social media plays a huge part in both consumer and business, the digital world is to be fair taking over the world. More and more shopping is being done online, and the likes of Facebook and Twitter plays a huge role in communication.
What are your views on the always-on consumer?