Why do branded online communities matter? An infographic from Inversoft shows the dramatic benefits companies realize by building and growing branded online communities.
For those that have invested in social marketing the data speaks for itself but thousands of companies are on the fence, either unconvinced of the benefits or unsure of how to get started.
This simple infographic will bring the benefits clearly into focus for your readers and highlight the competitive necessity of building branded online communities. Here are just a few of the benefits:
Reduced support costs – by direct contact via this channel and the network effect of the community you will invest far less in call centers and support staff.
Customer retention and engagement – online communities have been proven to build trust and familiarity among customers. Reducing customer churn has a major positive impact on the bottom line.
Simple, cost effective marketing channel – these communities are an effective channel to present information on current and pending products and services to customer and prospects.
Customer feedback on product direction – get direct feedback: the customer knows best. Focus groups are expensive and brainstorming is often slow and ineffective.
Cross promote and market – increased trust and deeper engagement earns permission to sell without selling.
Build a stronger brand – strong brand = strong customer relationships. There is no more valuable outcome.
CLICK ON INFOGRAPHIC TO ENLARGE