Twitter advertising celebrates 5 years in existence on April 13th, so it makes perfect sense to see an infographic showing its development.
Eddie O’ Driscoll, Managing Director of DPFOC UK & Ireland has created the perfect infographic titled ‘Happy 5th Birthday Twitter Advertising’ and it is a well-put together graphic full of useful information.
Back on April 13, 2010 this was the birth of Promoted Tweets, June 2010 came Promoted Trends and then October 2010 Promoted Accounts was born. It was then on February 2015 Twitter announced they were going to sell ads and apps on sites of other companies.
The first ever ‘Promoted Tweet’ was Advertising Age, the first ‘Promoted Trend’ was Pixar’s Toy Story 3, and the first ‘Promoted Account’ was @Xbox.
We will leave it at that so we do not spoil the infographic below, which also goes into detail about advertising methods, top promoted tweets, trends and top ad companies. As well as Twitter annual revenues from 2010 to 2014 by channel, and Twitter vs Facebook advertising.