Social media is a place where business-to-business (B2B) can benefit, and the social media benefits for B2B marketers in 2015 can be huge when you look at the statistics.
When you look at today’s B2B marketers and how they cannot go very far with traditional methods of digital marketing. Social media is one channel that can prove to be a loyalty builder for B2B businesses because customer relationships are not about one-off transactions. Social media helps B2B businesses showcase their credibility, acquire and retain customers, and build reputation in extremely tough markets.
The infographic below titled ‘The Potential of Social Media for B2B in 2015’ by Real Business Rescue is rather interesting indeed. Its main highlights include the benefits of social media, the top social media sites of 2014, adoption by B2B businesses by 2014 and much more.
The benefits of using social media is simple, 92% increased exposure, 80% increased traffic, 72% loyal fans, 61% improved search rankings and 50% improved sales, there are more percentage stats in the infographic below.
The top social media sites of 2014 includes Facebook with 1.35 billion monthly active users, YouTube 1 billion, Google+ 540 million, Twitter 284 million, Instagram 200 million and LinkedIn with 187 million active monthly users – Can you see the power of social media now?
Please read the infographic below on how social media can benefit B2B in 2015.