Social media usage is growing at a fast rate and of course growth across the world will only but rise, and China is no exception. With an Internet user population of 650 million (nearly twice the population of the entire U.S.) and censorship laws that prohibit those consumers from participating in the social networks that lead the rest of the world in popularity.
China did the foreseeable and created their own platforms and networks—with some, like Tencent Weibo, boasting user bases exceeding half a billion accounts (for comparison, consider that Facebook has around 1.3 billion users).
Brands that aren’t investing where Chinese users are spending their time are missing a critical opportunity to connect and influence purchase decisions.
Some of the key highlights from the infographic include: 70% of Chinese netizens are under the age of 35, social sharing in China increased by 65% in 2014 and 61% of social media use is on mobile.
The top ten social networking sites in China, with 830 million users Tencent QQ is at number one, Qzone comes in second with 755 million.
Read the full 2015 China Social media Stats & Trends inforgraphic below courtesty of SetUpABlogToday.com.