An interesting analysis of reach and engagement on social media in the run-up to the Oscars. Falcon Social, a leading social media management platform, tracked the Academy Awards on social media to see, which movie had the most people talking.
As you know, the nominees for best picture were: American Sniper, Birdman, Boyhood, The Grand Budapest Hotel, The Imitation Game, Selma, The Theory of Everything and Whiplash.
You may have your own ideas on which movie deserves to win the Oscar. But which movie has the most people talking? By running the query “[movie title] AND award,” Falcon Social can compare the eight movies and their mentions across the news, blog posts, and social in the thick of awards season.
Taking a look at the breakdown of mentions, you’ll see the awards buzz is neck-and-neck.
Birdman is currently in the lead with 41% of “Birdman AND award” mentions coming from News sources, you can click through and quickly see if there are one or many news stories that are overwhelming the results. There are a variety of news stories mentioning “Birdman AND award;” after the movie won a few at the Golden Globes, SAGs, PGAs, etc., it’s safe to say that the movie is gathering a lot of steam between various news sources. According to social media, the movie has got a healthy shot!
Aside from overall mentions, how popular a best picture nominees Facebook page is very telling as well, as is the Facebook engagement between the nominees. American Sniper is leading in total likes, but Selma has the highest level of engagement.
Interestingly enough, there has been no sign of any raw video, which Facebook advises works well. These studios should have tons of video reel at the ready, in addition to video from all the press circuits during awards season, which makes it surprising that video isn’t being utilized further.