Millions of NFL fans went online this week to keep up with the latest developments in Deflate-Gate. Now new data reveals that nearly two out of three (63 percent) smartphone and tablet users who plan on watching the Super Bowl say online and mobile activities will be critical to their experience watching the Super Bowl.
The research comes from SOASTA, the company NASA, the Olympics, Netflix and ten of the top 10 online retailers in the U.S. rely on their website and mobile app testing. According to SOASTA’s 2015 Super Bowl Second Screen Study, fans will be going online to watch a live stream, share the game’s best ads on Facebook and Twitter and keep up with scores.
Nearly half (46 percent) of smartphone and tablet owners plan on using mobile apps while watching this year’s big game, an increase from the 41 percent who said they planned to use mobile apps while watching the game in 2014.
The Super Bowl Second Screen Study found that a vast majority of millennial men (84 percent) and women (56 percent) expect to use apps to multi-task on their smartphones and tablets while watching the big game. 32 percent of smartphone/tablet owners will apparently be using social media networks apps such as Twitter and Facebook.
ESPN and Sports Illustrated apps will be used by 20 percent, 19 percent will use apps to games such as Candy Crush Saga and Trivia Crack, and 18 percent will use video applications such as YouTube and Vine.
But it shows social media is going to play a massive part this year when the 2015 Super Bowl starts. Please read the full 2015 Super Bowl Second Screen survey via SOSTA.