The social marketing reports for social media in the United States with general statistics are in. When it comes to the average number of fans for the top 20 brands Facebook is right at the top with 14,975,915, Twitter has 2,805,623 fans. It shows Facebook is a great entity your business or brand should be on if it isn’t already.
When it comes to the key Facebook benchmarks the average response rate is 48%, and the average post engagement rate is 0.46%.
Top 5 industries with the most Facebook fans include retail with 217,413,618 fans, retail food has 207,296,326 fans, FMCG Food has 162,348,966, Ecommerce 122,290, 344 and Fashion has 109,744,184 Facebook fans.
The top 5 Facebook brands are Walmart with 34,926,851, Amazon.com with 25,919,954, Target has 23,630,470 Facebook followers, Samsung Mobile USA has 27,072,813 fans and Subway has a staggering 27,678,896 Facebook fans.
When it comes to the top 5 brands in the United States with the best post engagement rate Purina Veterinary Exchange has a 42.56% engagement rate, Courvoisier USA 20.67%, Waggin’ Train Dog Treats 10.31%, Philadelphia Cream Cheese has a 9.60 engagement rate and General Dynamic C4 Systems with 8.65%.
The top 5 socially devoted brands on Facebook include Verizon Wireless taking the number 1 slot with 122 minutes response time with a response rate of 74%, Walmart 471 minutes / 73% response, DISH 141 min / 71%, T-Mobile 235 min / 86% and AT&T 129 min / 69%.
When it comes to the top 5 Facebook posts in November 2014, take a look above at the screenshot – For more information please visit Social Bakers.