Infographic statistics on social media ad spending

Social media ad spending is on the rise globally, in the U.S alone social media advertising revenue is estimated to rise by over 194%, climbing to an all high of $15 billion by 2018.

Thanks to Invesp they have put together a very good infographic looking into social media ad spending statistics and trends. Looking at the figures above, this would be a huge increase of 24% annual growth rate compared to last years $5.1 billion.

Infographic statistics on social media ad spending  pic 1

U.S social mobile ad revenues are going to rise from $1.5 billion in 2013 to $7.6 billion in 2018, which is a growth rate of 38.3%.

When you look at the social network ad spending share by region, North America in 2013 was at 43.2%, 2014 42.3%, 2015 41.0% and 2016 at 40.2%. The infographic also looks at the same statistics for Asia Pacific, Western Europe, Latin America, Central or East Europe and Middle East & Africa.

The rate for social ads on Facebook has risen by 54% over the last year, while the cost-per-click (CPC) search ads rose by 8% during the same period. Not surprised at all that the most preferred social media platforms by advertisers is Facebook with 92%, YouTube 35% and Twitter at 23%.

Please do read the social media ad spending statistics and trends below –

Social Media Ad Spending  Statistics and Trends

Infographic by- Invesp

Infographic statistics on social media ad spending

  • Eddy C

    I used to advertise my business on Facebook, but after seeing how expensive and ineffective it is, I’ve stopped. I’m also not promoting posts anymore, and seeing how Facebook hides your posts from your audience unless you pay up, I’ve just about abandoned them and I’m now looking at other social media platforms.