Social media content marketing is big business and the costs can be rather hefty. Take Nestle for example, they post around 1,500 pieces of content per day on its Facebook pages. Spending around $127,500 per day on Facebook posts alone.
The Nestle spending is based on say each Facebook post taking two hours combining creative and planning, graphic design, promoting the post and scheduling, approval and community management. The infographic by Percolate looks into the hourly salary of $42.50 with 1,500 pieces x 2 hours – 3,000 hours per day, this shows $42.50 x 3,000 = $127,500 per day on Facebook posts alone.
The infographic explains that if an average social marketer uses 7 channels x $127,500 this adds up to a massive $892,500 per day or $325,726,500 per year.
It explains that part of the problem is that organic social reach is going away for advertisers. The percentage of marketers planning on increasing their ad budget by channel is interesting indeed, 63% will increase its ad budget on Twitter, 59% on Facebook and 54% on YouTube.
Rather shocking to see that the average Facebook post has a lifespan of just 3 hours with 50% reach and coming within the first 30 minutes.
For more information please visit the Social media content marketing costs infographic below – How much do you spend on social media marketing?