iWatch design, price evaluates online conversations: Update

The potential design of Apple’s new iWatch is the primary focus of global online conversations, according to global social media intelligence platform Synthesio, with 40% of users discussing what the new iWatch will look like.

The potential design of Apple’s new iWatch is the primary focus of global online conversations, according to global social media intelligence platform Synthesio, with 40% of users discussing what the new iWatch will look like.

The second largest focus of global online conversations was on the potential price of the iWatch (33% of online conversations), however, the actual functionality of the new device was a distant third, with only 27% of conversations speculating on what the iWatch will do.

“With phrases such as ’luxury’ and ‘fashion designers’ among the top keywords being used by consumers discussing the design of the iWatch, it is clear that people have high expectations for a high-end devices from Apple, both technologically and aesthetically,” explained Leah Pope, VP of Global Marketing for Synthesio.

synthesio

Synthesio analysed all global conversations about the iWatch on social media platforms, blogs and mainstream media outlets, ahead of its expected announcement on Tuesday.

“What is most interesting is how the numbers change when you look at different regions globally,” said Ms. Pope. “For example, when we only look at Europe, design is now 48.5% of the conversation and cost jumps up to 31.6%. It is also important to note that in the Asia & South Pacific region, the functions of the iWatch becomes the most talked about aspect of the device, with 48% of the conversations, while design drops to 28.9% and cost falls to 23%. We are eager to see how these numbers change after the big announcement.”

Synthesio’s software monitors and evaluates online conversations across social media platforms, review sites, forums, blogs and the comment sections of newspapers, in 50 languages and 200 countries.

What are your views on the iWatch?

UPDATE:
The Apple Watch has officially been anounced and can be seen over on the Apple website, just so you re all aware the news above still surrounds the word ‘iWatch’ as this was the word that caused the conversations.

iWatch design, price evaluates online conversations