ALS vs. Public in Ice Bucket Challenge trademark

The Ice Bucket Challenge has turned into a social media phenomenon, the name and task has gone viral on Twitter, Facebook, YouTube and many more video sharing sites. It has become so popular that ALS organization has filed two trademark applications; they want to own the name.

The general public, celebrities, athletes and even politicians are taking part in the ALS Ice Bucket Challenge, and because it is becoming a viral phenomenon the ALS Association wants to own the name. This is surely to stop other charities gaining money from people doing the Ice Bucket Challenge.

For example, many have chosen their own charity whilst doing the challenge, such as Macmillan, cancer research, and so many more. They filed the two trademarks on August 22 and awaiting the results.

The files said – The applicant being AMYOTROPHIC LATERAL SCLEROSIS ASSOCIATION, a corporation of Delaware. To the Commissioner for Trademarks (08/22/2014) MARK: Ice Bucket Challenge, The literal element of the mark consists of Ice Bucket Challenge / The mark consists of standard characters, without claim to any particular font, style, size, or color.

Could the trademark be refused because other charities and have has money donated to them after doing the Ice Bucket Challenge? No one knows for sure who started the Ice Bucket Challenge originally; there is no strong evidence. It’s just mostly known to be associated with ALS.

The public could see this as down right shameful, the Ice Bucket Challenge is very well known and because of its popularity it is raising money for many other charities other than ALS who has raised a staggering $94 million so far and still climbing. We can see the public not liking this because other charities are getting donations thanks to the Ice Bucket Challenge.

What are your views on ALS Association trying to trademark the Ice Bucket Challenge?

ALS vs. Public in Ice Bucket Challenge trademark