Ladbrokes Big Score World Cup Facebook campaign

To coincide with the start of the World Cup today, Ladbrokes has unveiled its social media activity for the month-long tournament. ‘The BIG Score’ is a gamification piece run through a bespoke Facebook application.

Ladbrokes has unveiled its World Cup social media activity – ‘The BIG Score’ is a Facebook-run, crowdsourced accumulator-style betting competition where the community collectively decides on a series of daily bets.

The aim of the fun, free-to-play game is to grow a virtual community pot by choosing one of five daily bets on World Cup matches; the community also collectively chooses how much of the pot to wager, which increases or decreases daily depending on whether the bet lands.

Players can return every day there is a World Cup match and they will receive one entry into the prize draw each day they place a virtual bet.

The competition will see one winner receive a £5,000 cash prize and two runners-up £1,000 each via a free prize draw – there will also be £3,000 given out in cash spot prizes throughout the World Cup.

David Moscardini, Social Media Manager at Ladbrokes, said: “The BIG Score is a fun, daily competition which we hope will generate additional excitement around what is already the most hotly-anticipated World Cup of all time.

“Brazil 2014 will be the most social media-dominant World Cup – and probably sporting event – of all time so we hope our Facebook-run contest will tap into the social buzz and give our community added enjoyment to complement their TV watching and gaming activity.”

The BIG Score is available to play free on the Ladbrokes Facebook pageAre you going to play the Big Score game over on Facebook?

Ladbrokes Big Score World Cup Facebook campaign