Breaking down ROI strategies from Facebook

Facebook is the social network for driving social commerce, and even though Facebook can be a goldmine for businesses and marketers it can be a landmine as well.

For brands to reach the top in marketing benefits this infographic may shed some insight, the infographic first seen over on Hubspot provides an insight on generating positive ROI (return-on-investment) from Facebook.

When it comes to Facebook driving sales via word-of-mouth the stats look like this – 63% of the social media traffic to e-commerce stores is driven by Facebook, 129% growth in e-sales order volume for referral traffic from Facebook and $17 revenue per fan from flash sales on Facebook.

The infographic also reports Facebook is driving SEO, 7 out of 8 SEO ranking factors are social, the stats are as follows: Google +1 is 0.40, Facebook shares 0.34, Number of backlinks 0.34, also at 0.34 is Facebook total, the list also consists of Facebook comments, likes, Pinterest and Tweets.

The Facebook organic reach for branded content is down to 2% for pages with 500000+ likes, and the engagement is getting diluted due to fake likes.

Please take a look at the infographic below (Click on image to make larger), it explains a little about strategies to unearth Facebook’s gold mine, a look into converting website visitors’ into genuine Facebook fans, encouraging customers for social sharing of purchases and a few other things.

Do you use Facebook to drive sales for your business?

Breaking down ROI strategies from Facebook

Breaking down ROI strategies from Facebook main pic