Myths vs Facts with social sharing data

Digging through social data can be rather interesting at points, especially when you look at the myths and facts regarding sharing ideas.

The infographic below courtesy of titled ‘Six Myths of Social Sharing’ is very interesting indeed, it looks at many things including content sharing activities, digital consumers clicking rates when it comes to social links, content shared through shortened URLS and much more.

There are always common myths when it comes to social media, so collecting data and deciphering what are myths and what are facts can be rather surprising.

Myth number 1 for example mentions that most content sharing activities happen over social networks like Facebook and Twitter. But, when you look at the fact over 72% of all shares comes from copy and paste activity with some rates doubling between the hours of 7pm to 10pm.

Myth number 6 is somewhat fascinating because it says Facebook offers the best referral traffic, but when you look at the ‘Fact’ it shows Twitter offering more referral traffic than Facebook.

People engage with shared content 49% more on weekdays, and it is sports content that is clicked on 4 times more on Mondays and Tuesdays vs Saturdays, with Saturdays having the lowest click rate for sports content. The infographic shows users are 10 times more likely to click on food content on Thursdays vs Saturdays.

Please take a look at the six myths of social sharing below and let us know what you think?

Myths vs Facts with social sharing data infographic

Myths vs Facts with social sharing data