Detailed study on semantic mark-up or structured data for SEO

Here we are explaining the Semantic Mark-up in detail that includes what, why, where, how and result of using it. Below are details of the ‘Detailed study on Semantic Markup or Structured Data For SEO’ infographics courtesy of Nine Hertz, please do have a look below and let us know what you think.

What is Semantic Markup?
It is a HTML code that helps Search Engines to understand the meaning. It helps to organize your data on your site thus improves search engine performance.

Why to Use Semantic Markup?
It is seen that implementing Semantic Markup or having Structured Data increases Click through Rate (CTR) of your site because of attractive Rich Snippet. The increase in CTR will increase traffic to your site and this in turn results in getting leads or increases the chance of conversion.
After the Google hummingbird update, Google and Structured data is a perfect match for future SEO.

Google now consider intent, sentiment, freshness, personalization, localization and many more… Through Structured data you help search engines to understand how your website is a complete solution, to what people is looking for.

Types of Semantic Markup
Semantic Markups are of three types: 1) RDFA, 2) Microdata 3) Microformats – You can check out the difference between these three mark-ups in the Infographic.

Where to Implement?
Semantic Markup can be implemented on followings: 1) Product, 2) Organization, 3) Person, 4) Review, 5) Songs, 6) Event, 7) Article, 8) Video, 9) And many more.

What to choose?
Best recommended schema Micro data by Google and other search engines. Schema.org is more efficient, effective and easy to understand or implement with more categories.

How to implement?
You can implement the Semantic Mark-up or Structured Data by pasting Plain text by HTML code present in the infographic. You can even generate code from schema-generator.

Check your Rich Snippet!!!
After implementing Semantic Markup or Structured Data on site, its time to check out the Google Rich Snippet tool. It will show you whether you implemented code correctly or not than once Google crawls your site you will see the Rich Snippet on Search Engine Results Page.
You can check out the Google results below!!!

Result!!!!
Now it’s time to analyze the output and it is seen that after implementing structured data your website CTR increases which results in increasing traffic. Once you start getting traffic than there is a chance of more conversion. So this all get positively affect by Semantic Markup or Structured Data.

Conclusion: Implementing Structured Data improves your CTR, Traffic and Conversion though it’s not guaranteed but research has made this up.

Just to say a big thanks to Nine Hertz for their Detailed study on semantic mark-up or structured data For SEO infographic below – Please do let us know what you think of it, comments most welcome.

Detailed study on semantic mark-up or structured data For SEO