Tornado drill 2014 using social media practices

Forecasters hope new social media practices will facilitate tornado warnings and keep those that could possible affected out of harm’s way.

The National Weather Service in Norman, Okla., has used Twitter and Facebook for years to broadcast weather warnings, however they tried a replacement approach recently, holding a web “tornado drill.”

The office posted tips for using the sites during severe weather and asked users to share the message, in order to measure the sites’ reach. The Facebook post reached nearly 46,000 users within quarter of an hour, the typical warning time of a tornado.

The National Weather Service office in Norman, Okla, also known as known as “Tornado Alley,” has for years been at the forefront of using social media in disseminating weather-related information. The good thing is that the Norman branch is the first office in the country to start the drills on social media networking sites.

Rick Smith the warning coordination meteorologist specialist for the weather service in Norman says the drill was meant to point out the facility — and limitations — of social media once it involves weather data.

If you want to participate, on Twitter, follow @NWSNorman and on Facebook, like US National Weather Service Norman Oklahoma.

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Tornado drill 2014 using social media practices