HootSuite acquires uberVU: Social media meets analytics

HootSuite has just acquired uberVU, this is when Social media management and social analytics joins forces to bring something new to the table, uberVU is very well known for providing deep data insights and has a massive client base.

It was announced yesterday that the acquisition went through even though no terms of the deal was revealed, uberVu based in Boston have some very big clients on its list including the likes of Getty Images, NBC, 3M, Fujitsu, Heinz and many more, and they make software that analyzes social media interactions, which obviously strengthens their brand presence across major social networking sites.

To keep it brief uberVu monitors spikes in engagement and brand mentions as well as identifying top influencers on specific topics.

uberVu also provides other services such as the famous social content marketing tool, which can show users trending topics, custom reports can be made and much more.

HootSuite acquires uberVU is definitely the case of social media meets social analytics, and to combine the two would surely bring something special to the table a well as new clients. HootSuite will initially offer uberVU’s analytics platform as a standalone product, but many believe that a deeper integration of the two companies will form at a later date.

Please visit the HootSuite blog for more information – What are your views on the HootSuite and uberVu acquisition?

HootSuite acquires uberVU- Social media meets analytics