Topshop on Pinterest celebrating with Christmas style

Topshop is celebrating the season of style this coming Holiday with a campaign entitled ‘Dear Topshop’ in collaboration on Pinterest. Continuing the brand’s strategy in innovative digital campaigns, this particular initiative will be celebrated across all Topshop’s platforms, from the stores and online to social media and editorial.

Dear Topshop‘ is the ultimate gift guide that will feel personalised to each customer. Quirky and easy search categories on topshop.com such as “A gift that will wow”, “All things that sparkle” and “A bit of romance” will help customers find the perfect gift or party outfit. These can be pinned, shared, shopped and celebrated through all of Topshop’s digital worlds. Top pinned products will be featured on the TOPSHOP.com homepage every day.

This unique campaign on Pinterest will centre around customers creating and submitting inspirational boards for the Holiday season. This can cover all aspects of the Holiday period including decorations, a dream dress, their ultimate festive tree, and maybe even a few Topshop products for good measure.

The campaign has a 360 approach with a presence on and off-line. Further to customers pinning and shopping from TOPSHOP.COM to their boards, there will be a Pinterest call to action on tags of key product in store and giant touch screens in the Flagship London and New York stores which will allow customers to pin, share and shop. Other stores will have dedicated staff wearing Pinterest and Topshop T-shirts armed with iPads, who can walk customers through all elements of the campaign on Pinterest.

This is Topshop’s first global and fully integrated presence on Pinterest. Topshop participated in Pinterest’s first global campaign for Fashion Week last month. “Pinterest is thrilled to be working with Topshop and bringing the holidays to life! By pinning inspirational boards, the community will be able to plan for Christmas and the holiday season, exchange ideas with others, and shop for their favourite styles in a really unique, collaborative way.”

The Holiday inspired Pinterest boards can be entered into a competition with the chance to win money can’t-buy-gifts, including shopping sprees worth up to $1000 / £500, front row seats at the next Topshop Unique London Fashion Week show, tickets to the launch event of the next Kate Moss collection and the opportunity to design your own dream dress. The user will enter their Pinterest board by entering a competition form on Topshop.com.

“This holiday season our aim was to showcase key product and to facilitate the gifting process. Pinterest, being a strong visual platform, was the ideal platform as it allows our customers to collect products and inspirations to share with family and friends. Add the physical component, and we are creating true ‘social shopping’ during the festive period.”

To give the Holiday season a stylish make-over, Topshop has worked with up and coming models, stylists and photographers in a show of continued support towards emerging talent in the industry.

Topshop on Pinterest celebrating with Christmas style