The Ideal Social Media Campaign and conclusion

Good buzz vs. Bad buzz – When looking to achieve the ideal Social Media Campaign there are several steadfast rules that need to be obeyed, such as knowing your audience, knowing your message and keeping it simple. However, perhaps more important is being able to identify exactly what the ideal social media campaign resembles.

The below infographics reveal what the ideal social media campaign resembles, as well as showcasing what both “good buzz” and “bad buzz” look like, according to Synthesio.

Good Buzz

The Ideal Social Media Campaign and conclusion pic 1

With the ideal social media campaign you want to see lasting positive buzz, in other words you want your message to stick. Looking at the graph, the base of the peak should be fairly wide, representing a good spread.Peak volumes should be 4 to 10 times higher than the baseline, ensuring that maximum penetration is achieved.

Quite simply, you want a campaign that reaches far and wide. After the initial buzz you should be left with a higher amount of brand-related conversations, then before.

Bad Buzz

The Ideal Social Media Campaign and conclusion pic 2

The graphic above offers 3 examples of how you do not want your campaign to look. For a flop, the baseline is too narrow and the peak is too low for any significant buzz to have been created. In other words what we see here is a total failure in terms of generated interest, definitely not what you’re aiming for!

With bad buzz, the buzz has either been negative or ineffective, causing the baseline to remain static.

For no spread, as the graphic shows, despite a high peak, the baseline is too narrow resulting in little to no lasting buzz. This represents a flash in the pan announcement, which simply has no stickiness.

Conclusion
There are four main results, which we are looking to achieve with an ideal social media campaign. These are:

– Increased positive sentiment
– Increased advocacy
– Increased sales
– Better presence

Achieving all four will ensure that you have a lasting and impactful social media campaign!

The Ideal Social Media Campaign and conclusion main pic