Angry Birds Flinging Phenomenon: INFOGRAPHIC Shows

Here at Online Social Media, Angry Birds, the bird/pig flinging game is a hit for us and for some time we’ve brought you a variety of news be it, special editions, extra levels, plush toys and so on. Developed from Finnish computer game company “Rovio,” the very popular and addictive game is selling downloads in its millions and is available across all platforms such as iOS, Android and now Windows Phone. But interestingly market research by company “AYTM” has been carried out to see how addictive the game really is, with the results being put into an infographic.

Before we give you a basic synopsis of the research company’s findings, we wanted to tell you about the game itself. This applies to those that may not have a clue about what we’ll talking about.

Initially available on Apple’s iPhone in 2009, the game allows you, the player to control a pack of birds who are trying to get back their eggs which have been stolen by some hungry evil pigs. The idea is to fling the birds into built structures to knock them down, then the eggs will be released. Materials for the structures include stone, wood, ice and so on. As the various levels progress then it becomes more difficult with the birds changing, for instance blue birds may then separate into three smaller ones. Keep an eye out for special editions, particularly with Halloween coming along next month.

Firstly if we start off by telling you there are three games in the series, they are Angry Birds, Angry Birds Seasons and Angry Birds Rio. AYTM looked at 500 adults 18+ who have downloaded at least one of the three listed above. Gamers and the time spent playing Angry Birds was looked into. As Mashable reported, 200 million minutes per day are played, which long term equates to 16 years of game play every hour of every day. More than 100 billion angry birds have been flown into the structures, in terms of devices used, Angry Birds was used more on Apple’s iPod Touch with a figure of 33% compared to the PC which scored 25%.

As to how playing the Angry Birds make you feel as a person and whether it can determine your mood was researched. 32% of people found the game to be relaxing whilst it made 6% very anxious.

In terms of addiction, 54% of gamers occasionally felt this, with 18% saying never, 15% often and 13% always. Some 35% of males were more than likely to change from free to paid Angry Birds than females, with 33% of 18-24 years buying the game than someone of 25+.

Check out the infographic and let us know your thoughts? Do you fit into any of these categories?