Starbucks Is Most Popular Check In Location On Facebook Places

Facebook has branched their social networking service out into a number of directions, location based being one of them. Facebook Places allows users to check in to various locations around the world, sharing these with your friends. The site has now published its check in results, with coffee shop Starbucks being the location that users visited most frequently. A list of the top 10 eateries have been compiled courtesy of Mashable.

Starbucks has around 17,000 outlets around the world, so as you would expect it is checked in to significantly. Surprisingly though, smaller eateries with far less locations have actually upset the apple cart and topped some of the major fast food franchises. McDonald’s for instance, has an estimated 32,000 restaurants worldwide and came only 5th in the locations check in list.

The runner up to Starbucks was Buffalo Wild Wings which only has around 700 outlets. Its uniqueness and scarcity in various areas possibly made it a popular check in location as it is not so common as a place like McDonald’s. The 3rd and 4th most checked into eateries are Chili’s and Applebee’s, again smaller franchises. You would expect the likes of KFC, Burger King, Pizza Hut and Subway to be amongst the most popular check in locations but this is not the case.

As we said, McDonald’s is the 5th most popular location to check in, pancake house IHOP being the 6th. Denny’s is 7th and the Olive Garden is 8th. Next is T.G.I. Friday’s and finally it is The Cheesecake Factory. We know the most popular eatery check in locations but Facebook did not disclose how many times each establishment had been visited by users. On average a person that checked into any of these locations shared it with approximately 130 friends.

These results show that checking in is becoming an increasingly popular activity to take part in when you are out on the go. Location based service Foursquare recently expanded their services to event check ins, adding to locations. Facebook also joined up with Ticketmaster to take the social experience to event purchase. New interactive maps will flag where your Facebook friends are sitting in the venue, with the ability to tag yourself next to them. Are you surprised by these Facebook Places check in figures?