StumbleUpon Social Media Referral Traffic: Top in First Half of August

StumbleUpon, the social discovery and sharing site, is seeing some hugely rapid growth lately and back in April we told how a milestone of 1 billion stumbles per month had been reached. Only a week or so ago we then told how StumbleUpon was celebrating its 10th anniversary and had now received 25 billion clicks on the StumbleUpon button. Now we have heard that in the first half of this month StumbleUpon was the top site for social media referral traffic.

This seems amazing given the size of StumbleUpon against other sites such as Facebook and Twitter but new figures show that StumbleUpon accounted for over half of referral traffic in the first 18 days of August. The news comes to us from Ben Parr over on Mashable and information from StatCounter showed that from the top ten social sites, StumbleUpon accounted for 50.27% of referral traffic while Facebook accounted for 38.9% and other sites such as Twitter, YouTube and Reddit lagged behind with less than 4% each.

Given that StumbleUpon has 12 million users as opposed to Facebook’s 350 million it does seem phenomenal that it does drive so much referral traffic but of course we’re not doubting the figures. It does seem then that StumbleUpon is increasing its influence and if its recent growth is anything to go by should continue in the same vein. The Mashable article also includes the interesting chart of StatCounter Global Stats showing the top seven social media sites in the US from March 2009 to August 2011 so head to the earlier Mashable link if you’d like to check that out.

We’d like to hear your thoughts on StumbleUpon’s mounting influence. Are you surprised that a site with comparatively fewer users to Facebook’s is so dominant on referral traffic? Let us know with your comments.

  • ILANA LEHMANN

    I find Google alerts more informative than StumbleUpon. I wonder how these stats were derived.

  • ILANA LEHMANN

    I find Google alerts more informative than StumbleUpon. I wonder how these stats were derived.