Panasonic Join Forces With Star Wars: Blu-ray Giveaways

Tech giant Panasonic has used the force and teamed up with one of the most most popular franchises in the world, Star Wars. The partnership will see Blu-ray versions of the original trilogy given away when consumers buy selected Panasonic products. George Lucas broke the “special” Blu-ray announcement to Star Wars fans on May 4th which is known as Star Wars day ( May the fourth be with you).

The 6 movies in the highest quality will go on sale on September 12th, however Panasonic buyers will have the chance to get their hands on the originals before that. The Inquirer reports that from 12th August to December 31st 2011, “A New Hope”, “The Empire Strikes Back” and “Return Of The Jedi” will all be shipped out to purchasers free of charge. Sadly the “The Phantom Menace”, “Attack Of The Clones” and “Revenge Of The Sith” will not be available early.

The products that must be bought to entitle you to the limited edition giveaway includes Blu-ray home recorders, players and theater systems. Be sure to get in there quick as the promotion is subject to availability. The general reaction to the availability of just the original trilogy has actually been more positive then negative. Many Star Wars fans regard the older movies as the best, with many being extremely disappointed with what the newer versions offered. Fans may be even more traumatized to hear they will return in 3D next year.

Many have questioned the purpose of Blu-ray as digital media is beginning to take over from physical disc based movies. Poor sales saw a concern for Blu-ray as a rise in streaming and online purchases and downloads increased. Panasonic’s David Preece has described this deal as “seriously important”, admitting the transition from DVD to Blu-ray had not been as successful as expected.

Tech Radar reports that it was not easy for Panasonic to secure this deal for the Blu-ray package. Preece admitted that a lot of hard work went into the promotion with Panasonic actually having to beat off another competitor. The determination to secure the deal should pay dividends for Panasonic as they know that many dedicated Star Wars fans will specifically buy their products just to get the Blu-ray trilogy early.

So will you be favoring Panasonic to get your hands on the Star Wars Blu-ray trilogy a month early? The Japanese company also has an exclusivity deal on the 3D home version of Avatar which runs until 2012. If you love all things that come from the galaxy far far away then you may want to check out this special edition R2-D2 themed Xbox 360. Let us know your thoughts on this promotion in the comments section.