Nintendo 3DS Flame Red Boost: September Release and Price

Regular OSM readers who are gaming enthusiasts may remember that back in June we gave you news of a Nintendo 3DS red flare edition to be released the next month in Japan. At that time it wasn’t known if this console would also come to the U.S but now we have details of its release and also price.

The latest Nintendo 3DS console, now dubbed “Flame Red” will see a release on September 9 with the new price of $169.99 for the 3DS, which comes into effect on August 12. Although the Nintendo 3DS has realized US sales of 830,000 units since its release in March, we’ve recently told about disappointing sales for the system. We then told how the recent Netflix update might help sales grow so no doubt now Nintendo also hopes that an extra color option may boost sales further.

With new games also arriving in the coming months, Star Fox 64 3D at the same time as the new color option, Super Mario Land 3D in November and Mario Kart 7 the following month, it seems that Nintendo is attempting a real push at getting more consumers interested in the 3DS system. Reggie Fils-Aime, Nintendo of America president said, “With major upcoming releases in the Star Fox, Pokémon and Mario series, in addition to downloadable offerings from Nintendo eShop, Nintendo Video and Netflix, the system offers new and fun experiences to owners on a daily basis,” according to Todd Haselton of BGR.

A video to launch the Flame Red Nintendo 3DS is also available on YouTube and you can view it below this story. It’s very evident from the video that Nintendo is making a big push for sales in the upcoming holiday season, stressing the new price point, upcoming games and of course the Flame Red color variant to go alongside the Cosmo Black and Aqua Blue versions. Reggie Fils-Aime also features on the video saying, “This holiday season the Nintendo 3DS is a great gift to get as well as to give.”

It seems developers as well as retailers are pretty enthusiastic about prospective 3DS sales in the holiday season too. The press release, which you can see in full at the BGR link above has Ubisoft President for North America, Laurent Detoc saying, “Ubisoft has been a big supporter of Nintendo 3DS since the beginning with eight Nintendo 3DS games released to date and another eight games coming out before the end of calendar year 2011.” Meanwhile Tony Bartel, GameStop President, said, “GameStop customers were excited about the Nintendo 3DS launch, and this lower price point should spark additional demand. With a solid back-half game lineup, the Nintendo 3DS price drop is well timed to drive consumer interest and purchases through the holiday season.”

Are you a Nintendo 3DS owner, pleased with your device, or maybe you’re one of those who felt disappointed with this gaming console? Maybe you’ve been waiting for a different color option to come along? Let us know with your comments.