Are you in the market for a new camera but are confused by what’s out there? Ok there are a number of devices presently on retailer shelves and some in the pipeline, but a new addition of which details have just been released is the Sony Cyber-shot DSC TX55 point and shoot. Whether you’re an amateur or professional, the new Sony is hoped to appeal to everybody.
In order to entice customers and to stand out from rival competition, Sony have had to up their game as it were, with some new additional features to their camera range. The new TX55 will include a slim and light design dubbed the “worlds thinnest” with a thickness measurement of 12.2mm, that as Engadget stated can be compared to that of a standard AA battery.
Specifications will include a handful of new features. For example the new TX55 will include a 3.3-inch OLED touch-screen, Full High Definition video, 3D and Picture Effect Mode choice such as Partial Color, Pop Color, Rich-tone Monochrome and so on.
Digital zoom technology named “By Pixel Super Resolution,” will be incorporated, which allows the zoom range to extend by 10 times with peace of mind that the picture quality will still impress, as well as being able to take 16.2 MP images using a CMOS Sensor with Clear Image Zoom allowing exquisite detail and low picture noise.
Benefits that have been considered include, 42.9 MP Sweep Panorama mode, optical image stabilization and as Slashgear stated a memory card slot which can be used with Memory Stick Micro and MicroSD/SDHC cards.
In a statement from Director of Sony Electronics’ Cyber-Shot Yosuke Tomoda he said, “ Our new DSC-TX55 model redefines what a compact camera can do. In addition to the newly developed, ultra-thin chassis design, the camera features an incredible combination of features and performance, putting more creativity at users’ fingertips than ever before.”
If the TX55 is ticking the boxes for you then you will need to take a look at the price to make that informed decision. From what we know so far, the new Sony Cyber-shot will retail for approximately $350 with a release date sometime in September. Click here for more details.
Tell us if you are in the market for a new point and shoot camera? Would you be prepared to pay in the region of $350 or is the price a little excessive?