Apple Enter The Race To Buy Hulu- iCloud Integration?

We have been speaking recently about the on demand video service Hulu, and the possibility of them being acquired. We have identified the largest candidates, those being Google, Yahoo and Microsoft. Apple are now reportedly very interested in buying out the video streaming site and are getting ready to put in a bid. What could Apple do with Hulu once they own them though?

As you may know, many rumors of an iCloud video service have been floating around and this could well be what people are referring to. Electric Pig reports that Apple are currently engaged in talks with Hulu, albeit any potential deal is still in the early stages. If negotiations advance then it could lead to an offer from Apple, which would be very possible seeing that they have a reported $64 billion reserve budget.

You may be aware that Apple’s CEO Steve Jobs is the largest single shareholder in Disney. Hulu is partly owned by Disney and also gives them exclusive content along with News Corp and NBC Universal. The fact that Apple already have fingers in Hulu’s pie could be a significant factor in which company manages to acquire the site. If Apple are to integrate Hulu into their iCloud video service then it sounds a very appealing proposition.

Previously the company most suited to Hulu seemed to be Google, because of their huge operation and the fact they already own the world’s largest video site. The thought of integrating Hulu’s on demand premium content with YouTube seems like a match made in heaven, but now that Apple are in the mix we could see a very interesting rivalry which could turn into a bidding war.

Microsoft are also said to be interested in Hulu as they could implement the video service into their Xbox 360 and future games consoles amongst things. However according to Ubergizmo, they have pulled out of the running possibly because they acquired Skype earlier this year. Microsoft posted record revenue for the year thanks to Xbox 360 sales, but their Windows sales are in decline. Yahoo were the first company to establish an interest in Hulu but the surge in competition may deter them from making an improved bid.

Anyone who wants to buy Hulu will need to have the sale approved by all 3 of the major entertainment companies that own the site. If they are successful with the purchase then they can look forward to 5 years of guaranteed content. What makes Hulu so popular is the quality of programs it offers so it is vitally important to keep this standard. It looks like a 2 horse race between Apple and Google to buy Hulu, who do you think will end up owning them in the end?

  • http://bleacherreport.com/users/535519-nick-p nick price

    Apple + Hulu = transformation in the television industry.

  • http://bleacherreport.com/users/535519-nick-p nick price

    Apple + Hulu = transformation in the television industry.

  • http://bleacherreport.com/users/535519-nick-p nick price

    Apple + Hulu = transformation in the television industry.