Chelsea Football Club has linked up with its shirt sponsor Samsung to offer a range of limited edition portable media players. The Blues have a special branded version of the Android device up for grabs to lucky prize winners or to paying customers subject to availability. Chelsea are touring Asia for their pre-season matches and training, so what better way to promote the gadget by traveling around the areas that will want to win the prize?.
Football and England’s top clubs in particular are huge in Asia, being global brands. The Chelsea themed Samsung Galaxy Player 70 comes as a special bundle, including a replica of the new 2011/2012 home shirt. There are only 100 units available and they can be won by entering a lottery like competition on Samsung’s website, Electric Pig reports. Those who register for the 29th “Samsung Mobile Out”, will be entered into a prize draw.
The Samsung bundle has a reported value of £233, but due to their rarity they are not for sale. If somehow any more units of the limited edition media player become available then they can be sold, but the demand for them may drive the price up from the figure the bundle has been valued at. Samsung unveiled these limited edition players for both their sponsor and the huge fan base in Asia.
It is the package above which is causing the most fuss with Asians, Russian owner Roman Abramovich will be loving the publicity. In terms of the limited edition version of the Korean manufacturers player, it has nothing new in the specifications and features department, just decorated with a Chelsea theme. The club’s badge appears on the back of the player. Is that up to the special standard that many would have been expecting?
In terms of what Samsung’s media player does, it has a 5 inch display running on Android 2.2 (Froyo). The PMP comes in 2 versions, either with a 16 or 32 GB memory capacity and also with Wi-Fi connectivity. If Samsung offered a similar deal which featured the Galaxy S II smartphone, then that would be a different ball game all together. We could even start seeing American’s also hypnotized by the Chelsea brand in an effort to win the fabled phone along with the shirt. Samsung’s much coveted handset is still yet to launch in the US, according to Zdnet.
So what do you make of Samsung’s prize giveaway to increase the Chelsea brand out in Asia? It seems that both companies market each other very well, but in terms of a US launch for the Galaxy S II, what are they waiting for? Let your thoughts be known by leaving a comment.