How To Boost Your Business Using Group Deals

Running a business in today’s modern economy often means that you need to take advantage of the free social media services that are available online, such as Facebook, Twitter and Google+. We’ve seen how you can get your followers to spread your message for you, and how rewarding people can really motivate them to get the word out about your new deal.

A new way of getting customers into your store has gained popularity in recent years. Known as group deals the idea is to offer consumers a deal which brings them into the store. The consumer gets a good deal, and then the idea is that they return again to purchase your products and in turn they spread the word about your business.

These group deals can be a huge boon for your business, but they could backfire. To help your business to get your head around these group deals, Mashable has a list of tips and tricks which can help you to succeed in this new way of doing business. The first tip is to choose your group deal organizer carefully. There are plenty of companies who organize group deals, so make sure you check the terms and conditions beforehand and choose which one works best for your business.

Another tip is to make sure that you take advantage of the time that your new customers spend in your store. Expect that many of them will come for the deal, and won’t return again. You need to think of ways to continue the relationship that you have with your consumers after they leave. This could be done through your Facebook or Twitter feed, advertise these inside your shop, or through an e-mail mailing list which consumers can sign up for whilst they are there.

When creating your deal for your business it is important to put a time constraint on them where possible. It is more likely that you will get more out of your deal by having it active during off peak time when business is slower. Brent Harrison, who works as a marketing consultant at SmokeJumper Strategy, is quoted as saying “Think about making your offer valid Monday through Thursday, or running a special event on a specific day with a limited number of spaces available.” Use the deals to bring in customers when your store is less busy in order to take advantage of the usual down time.

For more tips concerning group deals check out the Mashable article. For more business oriented articles, click here. Does your business benefit from group details? Let us know in the comments below.