US Spotify Lands Today: “Any Track, Anytime, Anywhere”

Up until now if you were talking music downloads then iTunes would be the place to go. As far as getting the latest tracks were concerned the Apple site boasts a hugely popular following and pretty much cornered the market. The Cali company had previously stated that its digital storefronts have never really been about profit, in fact their Chief Financial Officer, Peter Oppenheimer commented last year, “Regarding the App Store and iTunes stores, we are running those a bit over break even, and that hasn’t changed.”

But things are set to change with Spotify swooping in to lay claim to there policy of, “any track, any time, anywhere.” According to Apple Insider, as of tomorrow 8:00 AM US time, the European music streaming service will take on iTunes by offering its service for free.

A press release stated that, “Spotify, the award-winning digital music service loved by millions of Europeans, will become available tomorrow morning in the United States by invitation and subscription.” It described the service by saying, “Spotify is a new way to listen to and manage your music, discover new tracks and share songs and play-lists with friends – music whenever you want it, wherever you are.” For those that want to try it out a pre-subscription is available before the beta launch by log in on to

Subscription to the free package gives users access to a 15 million song library with ads, if you take up the $5 per month option you get the same service minus the ads, and for a $10 pm outlay you can include mobile access with higher bit rates. This is about as much information as is available currently but more content will be available after the first launch.

Rumors have surrounded the U.S. launch for over a year now, but the official word came from Spotify at the beginning of this month. Back in the fall of last year there were talks that mentioned Apple’s interest in buying the company, although Spotify released statements denying any such involvement. Also last year rumor surfaced regarding the Steve Jobs firm trying to shut out Spotify during meetings with music executives, again these happenings couldn’t be confirmed.

Apple was rumored to release its own streaming service before the company went ahead and introduced its cloud-based storage, iCloud last month. This free service allows automatic music syncing through a range of devices and will be available this fall. Music purchased through iTunes will be stored and can then be scanned via iTunes Match to provide a personalized music library of songs for $24.99 per year.

Only time will tell how much of an effect Spotify will have on the class leader iTunes, although analysts predict that the Apple brand service will grow to $13 billion by 2013, up 40 percent. Will you be requesting a Spotify invitation, and can you see it bettering iTunes?