Galaxy S2 Remains Popular Even As Smartphone Growth Slows

Regular readers of OSM will know that we’ve written numerous posts lately about the smartphone that many in the U.S. are still waiting for, the Samsung Galaxy S2 and we also told earlier today about a release date for a Galaxy S2 contender, the Motorola Photon 4G. Now we have heard news that in the U.K. where the Galaxy S2 has already been released, even though smartphone usage generally is slowing down, the Galaxy S2 remains popular.

A survey conducted by YouGov has looked into smartphone usage in the UK and found that sales of high-end phones such as the Galaxy S and also the Apple iPhone 4 continue to rise despite the fact that growth in smartphone usage has only grown by 2% over the last six months. According to Alastair Stevenson of the International Business Times, analysts feel that some of the reason for the slow growth in smartphone usage is because of the industry’s failure to explain to consumers how smartphones could be of value to them. This may be especially necessary when promoting smartphones to the older or non-tech savvy customer.

The survey showed that a mere 14% of those over the age of 55 in the UK own a smartphone with women slightly less likely to buy a smartphone than men, making up 41% of the smartphone market. HTC and Nokia, both notable smartphone manufacturers, were particularly mentioned as brands that were poor at promoting their handsets to women. However both Apple and Samsung came in for special attention as being brands that made a good job of appealing to both men and women.

This latest survey seems to contradict an earlier report from Kanar Worldpanel, which found that not only was smartphone usage increasing but also that female buyers of smartphones had seen a significant increase in numbers. The YouGov survey questioned 4,176 adults in the UK and a more positive note was also found, as it seems smartphone growth may soon pick up again. One third of those who participated in the survey said that they intended to upgrade to a smartphone from their normal mobiles.

With sales of the Galaxy S2 standing at 3 million and counting so far it seems that Samsung’s fortunes will continue to rise. If you’re still waiting for a US release you may be interested in our recent Galaxy S2 teardown look and also details of a review for the unlocked Galaxy S2. Do you think smartphone usage in the UK will soon start to rise significantly and do you think it will be just as successful in the US up against other upcoming handsets such as the Motorola Droid Bionic and the Apple iPhone 5? Let us know your opinions about this by sending your comments.

  • Anonymous

    Or maybe the growth has slowed down because many of us are waiting for carriers to RELEASE THE GOD DAMN GS2 IN THE US !!!!!!!!!!!!!!!!!!!

    ….

    Not buying ANY phone until it or something better is out, no bionic, no photon, no evo 3d, nothing but that or its better. Stop releasing crap and release the good phone everyone is waiting on and wants.

  • oliver bani

    i agree…

  • http://twitter.com/operation_45 jungleangel

    Galaxy S II is always the best.