Katango Automatically Organises Your Facebook Friends

The social networking game is afoot! For a while now Facebook and Twitter have been dominant, each taking up a different sector of the social networking market. Facebook has a walled garden approach, where you have to invite people to join your friends, whilst Twitter goes for the 140 character limit and the follow me approach, where you follow people without them having to verify you.

Then Google+ came along, and changed the game entirely. It’s a cross between the two ways of doing things, where you can follow people without them verifying you, but at the same time they can choose whether to post publicly or to specific people through the Circles system. Using Circles, you can form groups of your friends so that you can send messages to only that group of people, rather than posting for the whole world to see.

If you want to check out Google+ but haven’t gotten an invite yet, check here for details of how you can get one. The cool thing about circles is that I can chat with my OSM friends in one circle, and my university friends in another. However, the problem is that this requires some initial setup which could be a hassle for some people. Jennifer Van Grove over on Mashable writes about a new startup application called Katango which organises your friends list for you.

You can download the application yourself here. After downloading and installing the application, I was taken to a start screen where I logged in using my Facebook username, and allowed it access to my account. After you log in, you see two tabs labelled inbox and groups. When you select the groups tab at the bottom of the page you find a list of many of your friends labelled with locations. These groups are really accurate, showing me friends grouped in ways that I could easily identify, such as family, school friends etc.

The idea behind the application is that you can then send messages to people in those groups either by text, Facebook or by e-mail. It’s a cool piece of functionality, but there’s no monetisation of the application whatsoever. This leads me to think that they want to be acquired by a company. Think about it, log into Google+ with all your friends being imported from elsewhere. All the user has to do is click a button and their friends are automatically sorted into groups requiring no effort from the person using the service.

If you see the company being acquired by Google, Facebook or Twitter, or another social networking service in the future, remember that you read about it first on OSM! Will you be using this application, or does it have no real purpose in your life? Let us know in the comments below.